Humorous Email Content Suggestions and Samples
Businesses can benefit significantly from incorporating humor into their email marketing strategies. Although humor may seem contradictory to the goal of delivering clear and informative content, it offers several advantages backed by research.
Remarkably, humor makes a company more likable, with 91% of consumers favoring brands that use humor. This preference is particularly pronounced among younger demographics, such as Gen Z and Millennials. Moreover, humorous content aids in fostering emotional connections; approximately 19% of people feel a strong emotional bond with a business due to clever or funny marketing efforts.
Furthermore, humorous marketing campaigns tend to be more memorable, with 90% of people stating that they are more likely to remember funny advertisements. Enhanced recall inevitably leads to increased brand recognition and conversions.
It is essential to note that humor can work well beyond April Fool's Day, offering a powerful tool for various email marketing objectives, such as:
- Cold Emails
- Welcome Emails
- Cart Abandonment Emails
- Promotional Emails
- Email Newsletters
- Re-engagement Emails
For instance, using humor in subject lines can make marketing campaigns more noticeable and generate a positive response. Humor can also breathe life into otherwise dry and formal industries, making messages more engaging and memorable.
In the realm of cold emails, humor can help establish a personal connection, make a memorable first impression, and encourage positive replies. One such example is Jon Buchan, the Founder and Director of Charm Offensive, who utilized a humorous tone of voice to great success. His deliberate humor led to a high reply rate, memorable conversations, and a more casual and honest interaction with potential clients.
Welcome emails can also benefit from a touch of humor, setting customer expectations and potentially fostering an emotional connection from the outset. For example, Surreal, a company that offers a secret society-themed service, congratulates newly subscribed individuals on joining their exclusive community. The humorously written welcome email describes the product's benefits and offers social proof, making it an effective tool for creating an emotional bond.
Several best practices can help create successful funny emails:
- Clarity: Keep jokes brief and to the point to prevent losing the reader's focus.
- Relevance: Ensure that the humor aligns with your target audience and the purpose of the email.
- Additional Elements: Incorporate images, memes, or trendy references to further engage the reader.
- Brand Personality: Maintain consistency with your brand's tone of voice to create a cohesive and authentic marketing experience.
- Avoid Sensitive Topics: Stick to neutral ground when discussing support issues, serious topics, or sensitive news events to maintain professionalism.
By carefully incorporating humor into email marketing campaigns, businesses can reap the rewards of stronger relationships, increased engagement, and enhanced mental recall.
Signup forms can be more appealing to potential customers when humor is effectively integrated, as it can make the brand appear more likable to 91% of consumers, particularly younger demographics who favor brands that use humor (Gen Z and Millennials). For instance, using humorous language in signup forms can help set customer expectations and potentially foster an emotional connection from the beginning of the relationship.
Humor can also be a powerful tool in creating engaging and memorable email newsletters. By following best practices such as keeping jokes relevant, brief, and consistent with a brand's tone of voice, businesses can increase the likelihood of readers engaging with the content and remembering the brand for future interactions.
