In an ever-changing technology landscape, Tencent Cloud champions developer assistance, harnessing AI to overcome industry challenges.
In the ever-evolving world of gaming, Tencent Cloud, a leading player in the industry, is making significant strides in enhancing interactivity and socialization within games. The company's head, Anderson Lin, a seasoned professional with over 20 years of experience in enterprise B2B technology services, is spearheading this mission.
Before joining Tencent Cloud, Lin held various sales and marketing leadership roles at Verizon Digital Media Services, ChinaCache, and Vertex Telecom. Now, at the helm of the North American sales and solution architect team at Tencent Cloud, he is dedicated to helping developers create more interactive and fun games.
Tencent Cloud's approach to fostering interactivity and socialization involves several key strategies. Community management is a cornerstone of this strategy, with the company building strong player communities through forums, social media, and live events. Real-time communication tools, such as the AVChatRoom feature, support on-screen comments, gifts, and like messages, allowing players to interact in real-time during live events or multiplayer sessions. Regular updates with new content, seasonal events, and co-branded activities keep players engaged and encourage social interaction.
AI plays a significant role in enhancing these experiences. Tencent Cloud's AI implementation contributes to fostering interactivity and socialization by implementing AI-based anti-cheat systems, AI-powered chatbots and assistants, and AI-driven analytics. These tools help maintain fair gameplay, enhance in-game interactions, offer personalized experiences, and help developers understand player behaviour and preferences, allowing them to optimize game design and create more engaging social experiences.
According to Lin, AI is a trend that Tencent Cloud has kept a close eye on. He considers Tencent Cloud as "one of the best kept secrets" for game makers, and he discussed industry trends and Tencent Cloud's approach to collaboration at GDC 2025 with Alissa McAloon. AI, he notes, is still an evolving landscape in game development, but Tencent Cloud is committed to creating interactive tools to support and enable social experiences in games.
Tencent Cloud's commitment to this mission has not gone unnoticed. The company has been recognised as a leader in the OMB market radar for games in Asia and Oceania, supporting major game titles like PUBG Mobile and Honor of Kings. The team is interested in the question of how to get players to play together and socialize around games they love, and they are dedicated to finding answers to this question as they continue to shape the future of gaming.
In line with Tencent Cloud's ongoing mission to foster interactivity and socialization within games, Anderson Lin, the company's head, emphasizes the growing role of artificial intelligence (AI) in achieving these goals. Tencent Cloud's AI-driven tools, including AI-based anti-cheat systems, AI-powered chatbots, and AI-driven analytics, contribute to maintaining fair gameplay, enhancing in-game interactions, offering personalized experiences, and understanding player behavior and preferences for optimized game design.
