In Q2 of 2025, Max surpasses Netflix to claim the top spot in Turkey's streaming market.
In the dynamic world of streaming entertainment, Türkiye's market has seen a significant shake-up during the second quarter of 2025.
Max, a streaming service created by Warner Bros. Discovery, has claimed the top spot in the country's streaming market. The CEO of Max, Hannes Heyelmann, who also serves as the Executive Vice President and General Manager for Germany, Austria, and Switzerland, oversees streaming and related businesses. Max was designed to provide local strategies for growth and efficiency in streaming, combining content from Warner Bros. Discovery and other partners to meet the market demand.
The consolidation of the BluTV brand under the Max umbrella has given Max a stronger market presence, allowing it to capture a 28% share of the Türkiye streaming market. This puts Max ahead of competitors such as Netflix, which has dropped to second place with a 24% share.
Prime Video continues to compete in Türkiye's streaming market with a 19% share, while Disney+ experienced a decline, falling to 13%. MUBI maintains a steady 7% share in the market.
As we look forward to the second half of 2025, analysts expect several factors to play a decisive role in Türkiye's streaming market dynamics. Local content is expected to be a significant factor, as consumers increasingly value content that resonates with their culture and traditions.
Pricing strategies are also expected to play a crucial role. With the increasing competition in the market, providers will need to carefully consider their pricing strategies to attract and retain subscribers.
In this evolving landscape, it will be interesting to see how the streaming market in Türkiye continues to develop and who will emerge as the leading player.
Read also:
- Mural at blast site in CDMX commemorates Alicia Matías, sacrificing life for granddaughter's safety
- Comcast Introduces Sports-Oriented Video Bundle in Preparation for the World Cup Tournament
- Is Maruti's reign over the SUV market being challenged by Mahindra's aggressive move to snatch the top spot?
- Social Security Administration Abandons Plan for Electronic Payments: Important Information for Recipients of Benefits
