Striking Partnership: OpenBet and Strive Gaming Unite to Transform U.S. Sports Betting
Investment Round Announced by Strive Gaming for Expansion in U.S. Markets
In an exciting turn of events, the dynamic Player Account Management (PAM) platform, Strive Gaming, has bagged a significant investment round. Leading the charge is OpenBet, a globally recognized content, platform, and service provider in the betting industry.
This strategic partnership between OpenBet and Strive Gaming is expected to create a powerhouse in the U.S. betting landscape, unlocking new commercial opportunities for both parties in the burgeoning tribal markets of North America. With OpenBet's strong existing presence in the U.S., including partnerships with prominent brands, the alliance is bound to be a game-changer.
The investment from OpenBet strengthens the connection between the two companies, integrating their leading platforms for a cohesive offering. This integrated solution boasts enhanced player protection and regulatory compliance features derived from Neccton, acquired by OpenBet in 2023.
Founded in 2021 by Damian Xuereb and Max Meltzer, Strive Gaming will continue to lead the company, retaining its platform-agnostic nature while deepening the integration with OpenBet for future growth.
"This investment in Strive Gaming unlocks major new opportunities for OpenBet and bolsters our position as an end-to-end global industry-leader," shares Jordan Levin, OpenBet's CEO. "With Strive Gaming’s PAM as a future-proofed solution for the U.S. market, combined with OpenBet’s high standards, we can offer U.S. operators a fully integrated, turnkey proposition that will fuel responsible betting experiences."
Max Meltzer, CEO of Strive Gaming, expresses enthusiasm: "Strive Gaming is perfectly positioned to increase our PAM market share and become a leader in the U.S. online betting industry over the coming years. OpenBet is a key, trusted brand in the global sports betting arena, and we welcome the company's investment, in a move that will take us in a bold new direction, while maintaining our independence. We are extremely excited for our partnership with OpenBet - together, OpenBet and Strive Gaming have expertise across the entire betting industry, combined with strong tech and talent."
In just three years, Strive Gaming has emerged as a major U.S. PAM provider, counting Four Winds Casino, Golden Nugget (DraftKings), Desert Diamond, and Betsafe among its partners. Its PAM offering has been tailored to meet the unique requirements of U.S.-facing operators, offering quick market entry in the complex regulatory environment, competitive features, and integrations with leading content providers worldwide.
The investment round saw participation from Knutsson Holdings AB, Betsson AB, Astralis Capital Management LP, and other strategic backers. This alliance is expected to drive innovation and efficiency within the global sports betting industry, elevating customer experiences, and positioning both OpenBet and Strive Gaming as trailblazers in scalable, future-proof solutions. The dynamic duo could pave the way for a new era of sports betting, setting industry benchmarks for high-value customer engagement and unified player account management.
Sports betting companies OpenBet and Strive Gaming, with technology at their core, are merging forces to revolutionize the U.S. sports betting landscape. This strategic partnership promises to create a powerhouse, integrating leading platforms for a cohesive offering enhanced by player protection and regulatory compliance features.
