Investment secured by AI-centric platform Hypeo Ai for regional growth in Africa and the Middle East
Moroccan Startup Hypeo Ai Revolutionizes Influencer Marketing with AI
In the bustling tech landscape of Morocco, a new player has emerged to streamline the world of influencer marketing – Hypeo Ai. Founded in 2024 by Meriam Bessa (CEO), Oussama Sekkat (CTO), and Salah Eddine Mimouni (COO), this innovative startup is transforming the way brands and creators collaborate.
Hypeo Ai is bridging the gap between traditional influencer marketing and artificial intelligence (AI), connecting brands with both human and AI-powered creators, including virtual influencers, within just 15 minutes. The platform offers an end-to-end campaign workflow, complete with smart matching, pricing insights, and real-time performance tracking, effectively replacing the manual and fragmented processes that have long plagued the industry.
This groundbreaking approach to influencer marketing is not limited to traditional influencers. Hypeo Ai has made waves by developing AI-generated "Meta Humans," such as the virtual influencer Kenza Layli, who boasts over 200,000 followers and was a finalist in the Miss AI 2024 global competition celebrating AI-powered creators.
Recently, Hypeo Ai secured an undisclosed investment from Renew Capital, a pan-African investment firm focusing on technology-enabled founders. This funding aims to support platform expansion, onboarding of more creators and brands, and the development of a consumer-facing AI coaching companion for wellness and lifestyle users. The broader goal is to build smart infrastructure for the influencer economy across Africa and the Middle East, making influencer marketing faster, smarter, and more efficient in these regions.
Nihal Grii, the Manager of Investment Ecosystem Development at Renew Capital, expressed his belief in Hypeo Ai's approach to simplifying influencer marketing in the region. He is glad to support Hypeo Ai's next stage of growth and believes that the investment indicates confidence in the startup's innovative approach to influencer marketing.
Hypeo Ai's mission is to provide smart infrastructure for brands and creators in these regions, tackling a gap in how influencer marketing works in the area. The platform is designed to allow brands and creators to meet faster, match better, and work smarter with the power of AI. As a result, Hypeo Ai is helping brands and creators across Africa and the Middle East run faster, more efficient influencer campaigns.
With the backing of Renew Capital and its commitment to technology-enabled founders, Hypeo Ai is poised to revolutionize the influencer marketing landscape in Africa and the Middle East, making it faster, smarter, and more efficient for all involved.
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