Live-stream shopping platform, Sune, unveiled by Qurate
Qurate Retail Group, a leading retail and direct-to-consumer company, has ventured into the world of video and livestream shopping with the launch of Sune. This innovative platform is designed to connect consumers with mission-driven brands, brands that are committed to social or environmental causes.
Sune offers an immersive shopping experience, blending ecommerce with engaging content. The platform allows brands to tell their authentic stories through live demonstrations and interactive livestreams, fostering a deeper connection with consumers.
Key Features of Sune
- Authentic Storytelling: Brand founders or hosts can share their stories and demonstrate products in real-time, providing a personal touch to the shopping experience.
- Direct Consumer Engagement: Consumers can engage with brands in real-time, boosting conversions and fostering a sense of community.
- Focus on Mission-Driven Brands: Sune is focused on brands that have a clear mission or social impact, aligning with consumer interest in values-based shopping.
The Future of Sune
While specific launch dates, technical integrations, or metrics for Sune are not currently available, the platform is part of Qurate’s broader strategy to innovate in digital commerce by leveraging video technology and community-driven shopping.
For official and detailed updates, checking Qurate Retail Group’s corporate communications or investor relations would be recommended. If you'd like, I can continue monitoring for updated sources or more specific information about Sune.
Other Qurate Retail Group Initiatives
Qurate Retail Group has been actively exploring livestream shopping opportunities. In February 2021, QVC launched a livestream shopping channel on YouTube TV. Qurate Retail Group also launched a web version of its QVC+ and HSN+ streaming apps last June, complete with livestreaming and on-demand content.
In addition, Qurate Retail Group has steered two of its subsidiary retail channels toward YouTube for livestream shopping efforts. HSN, for instance, launched its own YouTube TV channel featuring live video commerce in September 2021.
Sune, with its focus on mission-driven brands, aims to capitalize on the Gen Z-driven trend of livestream shopping. The platform also offers personalized shopping experiences based on each user's purchase history and preferences, further enhancing the shopping experience.
In a statement, Brian Beitler, founder of Sune, stated that the platform aims to provide a joyful, inspirational, and relaxing experience for users. Sune's focus is on connecting users with 'under-discovered' products from new and emerging mission-driven brands.
As Qurate Retail Group continues to innovate in the digital commerce space, Sune promises to be an exciting addition to its portfolio.
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