Logistics Operations Embrace 2D Barcodes for Enhanced Transparency and Efficiency
A significant shift in logistics operations is underway, with 43% of companies seeking enhanced transparency and traceability. This push for modernization is driven by the increasing demand for speed, efficiency, and real-time visibility in supply chains. A new report, 'Advancing Logistics Operations Through Intelligent Data Capture', funded by GS1 US, outlines a path for companies to achieve these goals by adopting 2D barcodes and global standards.
2D barcodes, such as QR codes and GS1 DataMatrix, offer a significant advantage over traditional one-dimensional barcodes like GS1-128. They can store up to 7,000 characters compared to just 48, enabling them to carry detailed product data. This increased capacity allows for improved transparency, reduced labeling errors, and eliminates the need for relabeling or manual intervention.
The report highlights that 47% of companies are investing in 2D barcodes specifically for enhanced information exchange. Moreover, 36% aim to improve inventory management and asset tracking. However, many companies still rely on legacy systems that can't parse 2D data, despite increased investment in automation and data capture tools. This gap in technology adoption presents a challenge that needs to be addressed.
In 2025, major retailers such as Walmart, Amazon, and Target announced plans to modernize their logistics operations by adopting 2D barcodes and global standards. This shift is a testament to the potential of these technologies in transforming logistics operations. The GS1 Standards, used globally, streamline product identification, enable real-time visibility, and improve coordination among supply chain partners. A new VDC research report commissioned by GS1 US explores how intelligent data capture, powered by 2D barcodes and global standards, can drive these transformations.
Weekly barcode readability issues, often due to poor label quality, inconsistent labeling, or outdated scanning systems, affect 70% of logistics operations. The widespread adoption of 2D barcodes and global standards promises to address these challenges and pave the way for more efficient, transparent, and agile supply chains. As companies continue to invest in automation and data capture tools, the integration of 2D barcodes and global standards will be crucial for staying competitive in the ever-evolving logistics landscape.
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