Lotte Shopping Presents Southeast Asia and Retail Technology Strategy at 2025 CEO Investor Relations Day in Singapore
Lotte Shopping, a leading retailer in South Korea and part of Lotte Group, one of the country's five largest conglomerates, has announced significant growth in its overseas business. In 2024, the company's overseas business revenue rose by 5.1%, with operating profit soaring by 114.9%.
This growth is part of Lotte Shopping's strategic focus on AI-powered innovation, as it strives to become an "Agentic Enterprise." To further this ambition, the company plans to establish a Shopify Headquarters (SQHQ) in Singapore.
The SQHQ will serve as a strategic control tower for the Southeast Asia region, integrating key corporate functions such as HR, finance, strategy, and marketing. It will also drive localized Product Business (PB) development and support the expansion of retail infrastructure through partnerships with regional distributors and local developers.
Lotte Shopping's PB products are already available in over 100 FairPrice stores in Singapore, and the company has collaborated with Media Prima to develop specific retail media network solutions for the Asian market. In May 2025, Lotte Shopping launched its LOTTE Mart EXPRESS shop-in-shop format at FairPrice.
The SQHQ will also support the company's active expansion in overseas markets, particularly in Southeast Asia. Lotte Shopping's commitment to the region is evident in the success of Lotte Mall West Lake Hanoi, launched in 2023, which surpassed KRW 100 billion in sales within 122 days and recorded profitability for two consecutive quarters.
Domestically, Lotte Shopping is reinforcing the core competitiveness of its business units. Department stores, for instance, have posted an average annual transaction growth of 8.4% over the past four years. The company's debt ratio also fell by 61 percentage points to 129% following an asset revaluation in late 2024, and the company paid a dividend of KRW 3,800 per share last year, exceeding its stated minimum.
Lotte Shopping is also exporting to 13 countries due to growing demand for K-Food and Korean lifestyle brands. The company is collaborating with global financial institutions to secure new sites and mobilize capital for investment.
On September 17, 2025, Lotte Shopping Co. Ltd. hosted its 2025 CEO IR Day in Singapore, marking the third consecutive year for the company in Singapore. This event underscores Lotte Shopping's commitment to the Singapore market and its broader strategy of becoming a global retail leader through AI-powered innovation and strategic expansion.
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