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Matomo Analytics Boosts Website Performance with User Consent

Matomo's analytics service boosts this website's performance. User consent ensures legal compliance in data processing.

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1 min read
This picture is clicked inside the room. In this picture, we see a table on which laptop, speaker,...
This picture is clicked inside the room. In this picture, we see a table on which laptop, speaker, monitor, keyboard, ball, mouse, scanner and papers are placed. In the left bottom of the picture, we see a table on which electronic goods are placed. Behind that, we see a wall on which charts and posters are pasted.

This website employs Google Analytics, a web analytics service, to enhance its usage analysis and optimisation. Google Analytics is legally represented and founded by Google. User consent, as outlined in Art. 6 (1) a) GDPR and § 25 (1) TTDSG, serves as the legal foundation for this processing.

Upon visiting the website, the script 'analytics.js' is executed, and a cookie named 'GoogleAnalytics' is set. Google Analytics generates a unique fingerprint for each user, comprising their IP address, visited pages, referrer, subpages, duration of stay, and frequency of calls. This data aids in understanding user behaviour and improving the website's performance.

Google Analytics is hosted on servers managed by 'ITZBund' on behalf of the Federal Statistical Office. This hosting arrangement ensures the secure and reliable processing of user data.

In summary, Google Analytics' analytics service helps this website improve its usage and user experience. The service is legally sound, with user consent serving as the basis for data processing. The data collected is securely handled by 'ITZBund' on behalf of the Federal Statistical Office.

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