Mazda Adjusts Electrification Strategy: Combustion, EVs, and New Tech by 2027
Mazda is adjusting its electrification strategy, aiming to offer both combustion engines and electric vehicles. The company is scaling back its investment to ¥1.5 trillion (NZ$17.25 billion) while collaborating with other firms. Mazda's first electric vehicle, developed solely in-house, is set to launch in Japan in 2027.
Mazda is committed to keeping its vehicles up-to-date with over-the-air software updates, ensuring smooth performance without expensive hardware changes. The company plans to offer a mix of internal combustion engines, hybrids, and battery EVs to cater to market demands.
By 2027, Mazda will introduce a new Skyactiv-Z engine in the next-gen Mazda CX-5, meeting Euro 7 emissions rules, along with an in-house hybrid system. The same year, Mazda's first in-house battery electric vehicle (BEV) will hit the market, built in Japan using Panasonic Energy-developed battery cells. To make EV production more affordable, Mazda is updating its factories with mixed-flow production lines, reducing investment costs by 85% and setup times by 80%.
Mazda's revised electrification plan focuses on offering a range of powertrain options to meet customer needs. With the launch of its first in-house BEV and updated production methods, Mazda is positioning itself for a sustainable future while maintaining its commitment to combustion engines.
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