merging disparate concepts | avant-garde music discussion podcast
In a thought-provoking conversation, music industry pioneer Dmitri Vietze discusses the future of music innovation, emphasising the power of new combinations of unrelated ideas. This approach, as Vietze explains, is driving the rise of "omnipresence," where artists create custom multi-channel revenue streams that blend diverse and previously unrelated fields such as virtual instruments, gaming collaborations, and fan personalization.
Vietze, the CEO of Rock Paper Scissors and StoryAmp, highlights how this innovative strategy breaks traditional music business models, encouraging artists to integrate ideas and technologies from different domains to build unique, sustainable careers and reach audiences in novel ways. By combining elements from outside the traditional music revenue paths (records, streaming) with new technologies and audience engagement strategies, Vietze believes that innovation arises when artists and industry leaders connect and recombine unrelated ideas and opportunities from different sectors.
The conversation also touches on the blurring of creator and fan in music, the richness of human relationships in music, and the challenges of making innovation work in the marketplace. Vietze's background in activism, his creative ideas, joyful engagement, and eccentric fashion (often wearing "crazy pants") are all testament to his innovative spirit.
Born in Nashville and having studied music at LaGuardia "the Fame High School" for Music and the Arts in NYC, Vietze's journey in the music industry is as diverse as his vision for it. After earning his business degree, he developed workshops using global music to demonstrate cultural differences as opportunities. Today, Rock Paper Scissors runs publicity campaigns for globally-minded performers, labels, festivals, websites, and more.
Rock Paper Scissors, whose website can be found at https://www.rockpaperscissors.biz, also works with tech companies in music. The podcast discussing this conversation can be found in various platforms including Apple Podcasts, iHeartRadio, Spotify, Overcast, Stitcher, TuneIn, Google Play, Soundcloud, YouTube, and at this link: http://musicinnovation.libsyn.com/combining-unrelated-ideas-as-music-innovation.
In addition to his role at Rock Paper Scissors, Vietze is also the CEO of StoryAmp, a company that helps businesses tell their stories through PR. You can follow him on Twitter at @dmitrivietze or connect with him on LinkedIn at https://www.linkedin.com/in/dmitrivietze. The conversation also covers ways to unlock new businesses, the slow and fast dynamics of music change, and the importance of human relationships in music.
In essence, Dmitri Vietze's vision for music innovation is a vibrant, interconnected, and ever-evolving landscape where artists and industry leaders collaborate to create new paradigms for creation, distribution, and monetization, fostering a sustainable and exciting future for the music industry.
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