Meta takes aggressive approach, charging head-on against Apple
Ramping Up the Game: Meta's Strategic Advance in Smart Glasses
Meta is taking a bold stride in the realm of technology, planning to unleash a lineup of groundbreaking smart glasses, head-up displays, and an augmented reality device. A potential heads-up display could hit the scene as early as June 20th. After hints in January, Meta intends to expand its smart glasses offering worldwide, starting with the Ray-Ban Meta Smart Glasses, code-named "Supernova".
Beyond Ray-Ban, Meta is aiming to conquer other territories, such as the sports brand Oakley, with the sports-centric Oakley Sphaera serving as the base for project "Supernova 2". The camera on these smart glasses will rest in the center of the frame, catering to cyclists and athletes, with a target release date of 2025.
The big showstopper could be the high-end product codenamed "Hypernova", set to debut in 2025 as well. Sporting a design similar to the Ray-Ban Meta Smart Glasses, "Hypernova" will boast a heads-up display (HUD) in the lower part of the right lens, designed for easy access to simple apps, notifications, and photo viewing. Meta insiders suggest a price tag around $1,000, making it more than thrice the cost of the least expensive Ray-Ban Meta Smart Glasses.
Meta won't stop there. In a move to compete with Apple, Meta is brewing a smartwatch that could partner with "Hypernova" to display photos. If released in 2025, it will join the competitive wearables market. Additionally, an AirPods competitor with built-in cameras and AI features is in early development stages, but its release might be delayed for several years.
An intriguing Instagram post from Oakley today rekindles excitement for new Oakley glasses and upcoming smart glasses. The post advertises June 20th as the anticipated release date and features the Oakley logo. Meta and Mark Zuckerberg backing this post adds credibility to the announcement.
Meta is rebranding with aggressive ambitions, eager to seize a significant piece of the future wearable market. The rumored "Hypernova" glasses debut in 2025 highlights Meta's urgency. Since our recommendation in issue 20/25, the stock has already gained 15%, riding the wave of profits.
Disclosure of Conflict of Interest The CEO and majority shareholder of the publisher Boersenmedien AG, Mr. Bernd Förtsch, holds direct and indirect positions in financial instruments like Apple that could benefit from potential price changes.
Additional Insights:- "Hypernova" smart glasses are tentatively scheduled for a later 2025 release, not confirmed yet.- The upcoming "Hypernova" model will showcase a monocular display located in the lower-right corner of the right lens for notifications, apps, and AR content.- "Hypernova" will incorporate a neural wristband, codenamed "Ceres", and run on a custom version of Android, requiring a companion phone app for additional features.- The estimated price for "Hypernova" smart glasses is projected to exceed $1,000, potentially reaching $1,400.- "Hypernova" will be equipped with AI capabilities similar to other Meta devices, potentially offering contextual AI to understand the user's environment and provide relevant information.- A second-generation "Hypernova" is planned for release in 2027, featuring binocular displays for a more immersive AR experience akin to that offered by "Orion".
Source: Enrichment Data, various tech news outlets.
Below are three sentences that contain the given words in the context of the given text:
- Meta's "Hypernova" smart glasses, set to debut in 2025, will include investments in AI capabilities to understand users' environments and provide relevant information.
- In addition to smart glasses, Meta is also reportedly developing gadgets such as a smartwatch and AirPods competitor with built-in cameras and AI features for release in the future.
- The stock market has responded positively to Meta's strategic advance in smart glasses, with the company's stock already gaining 15% since our recommendation in issue 20/25.
