Microsoft Hikes Xbox Series S/X Prices, Game Pass Ultimate in US
Microsoft has raised the prices of Xbox Series S and X consoles in the United States, effective October 3, 2025. The new prices are $400 for the Series S and $650 for the Series X, marking the second increase this year. Meanwhile, Microsoft has also hiked the cost of its Xbox Game Pass Ultimate tier. The move has sparked consumer backlash and led to a surge in cancellation attempts on the membership page.
The price hike comes amidst challenging macroeconomic conditions and tariffs, according to Microsoft. However, neither Sony nor Nintendo have announced similar price increases for their consoles. Microsoft has faced criticism for its recent price increases, with consumers expressing dissatisfaction over the high cost of the consoles.
The Ultimate tier of Xbox Game Pass will now cost $29.99 per month in the US, £22.99 in the UK, and AU$35.95 in Australia. This increase may prompt some consumers to switch to PC gaming, which typically offers free online gaming. The annual subscription cost for the Ultimate tier is nearing the price of an Xbox Series S console after the recent price increase. Microsoft's decision to raise prices may encourage consumers to 'vote with their wallets', as seen with games like 'The Outer Worlds 2'.
The price increases for Xbox consoles and Game Pass may impact Microsoft's market share and consumer satisfaction. While Sony's PlayStation Plus subscription service remains cheaper, the future could see changes in pricing strategies among competitors. Consumers are likely to reassess their gaming preferences in light of these price adjustments.
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