Microsoft teams up with E& Enterprise to speed up Artificial Intelligence integration across numerous sectors
The strategic partnership between Microsoft and e& enterprise is set to significantly accelerate AI adoption and digital transformation across the MENAT region, particularly in the UAE, Saudi Arabia (KSA), Egypt, Turkey, and Qatar.
This collaboration aims to deliver scalable, industry-specific AI and data analytics solutions powered by Microsoft Azure technologies combined with e& enterprise’s hybrid cloud and advisory services.
Key aspects of this partnership include:
- Industry-Focused AI Solutions: Leveraging Microsoft platforms such as Azure OpenAI, Azure Machine Learning, and Synapse Analytics, the partnership will develop tailored AI and data analytics tools addressing the specific needs of sectors in the MENAT region.
- Enhancing Industrial and Economic Ecosystems: Working with the Abu Dhabi Investment Office (ADIO), the partnership provides proof-of-concept AI solutions, digital readiness assessments, targeted training programs, and tools for sustainability reporting. This is aimed at fostering an innovation-led industrial ecosystem and strengthening policy dialogue.
- Boosting Cybersecurity and Digital Resilience: e& enterprise’s cybersecurity arm, Help AG, will utilize AI-driven threat intelligence and automation to enhance cybersecurity infrastructures. Collaborations such as the one with Dubai Air Navigation Services demonstrate proactive protection of critical digital operations.
- Supporting Key Regional Markets with Robust Cloud Security: e& enterprise’s cloud platform OneCloud now holds ISO/IEC 27017 and ISO/IEC 27001:2022 certifications, ensuring high standards of cloud security and data protection for customers across MENAT.
- Regional Focus and Growth Potential: The partnership directly addresses market dynamics in countries at the forefront of digital transformation in the Middle East and Turkey, contributing to the broader regional economy’s digital acceleration.
The partnership will also utilize Azure Data Lake Storage and Snowflake for the storage and management of large datasets, as well as real-time analytics. Azure Power BI will enable businesses to visualize data, share insights, and embed them into applications or websites.
Migration and Adoption services from e& enterprise will ensure smooth transitions with minimal disruption. The partnership is committed to prioritizing data privacy, transparency, and compliance with corporate and national policies. It will implement Microsoft’s Responsible AI principles and framework alongside e&’s Responsible AI Framework.
Amit Gupta, Vice President of Data & AI at e& enterprise, remarked that the partnership aims to deliver transformative solutions that resonate with the unique dynamics of the MENAT region. This partnership is positioned to catalyse MENAT governments and industries in their AI adoption journeys, drive innovation in traditional sectors through digital technologies, and strengthen digital security and sustainability frameworks—all essential for the region’s competitive advancement in the global digital economy.
- The strategic alliance between Microsoft and e& enterprise is expected to develop industry-specific AI and data analytics solutions through the integration of Microsoft Azure technologies and e& enterprise’s hybrid cloud services, targeting sectors in the MENAT region for digital transformation.
- To strengthen digital security and sustainability, the partnership will employ AI-driven threat intelligence and automation from e& enterprise’s cybersecurity arm, Help AG, to enhance cybersecurity infrastructures across the region.
