New appointment announced: Sim Wong Hoo's brother assumes CEO role at Creative Technology following the passing of the company's previous founder.
Singapore: A New Era for Creative Technology
In an exciting shake-up, Creative Technology, a pioneer in digital entertainment products, has tapped Sim Freddy, the little brother of the legendary Sim Wong Hoo, as its new CEO, effective May 16, 2025.
Like his brother, who steered the company from its inception in 1981 until his passing in 2023, Sim Freddy will humbly take home a meager S$1 (US$0.80) in monthly salary, according to the company's announcement on the Singapore Exchange (SGX) last Friday. The announcement marked a significant milestone for Creative Technology, a household name for its innovative Sound Blaster sound cards.
Sim Freddy sees this appointment as more than just a new job; it's an honor to follow in his brother's footsteps. He acknowledged Creative Technology's status as a trailblazer in the technology industry and expressed his commitment to preserving its entrepreneurial spirit of daring to innovate and push boundaries.
In its announcement, Creative Technology highlighted Sim Freddy's extensive 40-year experience in consumer electronics and technology. His seasoned leadership is expected to propel the company forward with renewed vigor, driving it towards delivering cutting-edge, industry-leading products.
Dr. Tan Jok Tin, who had been serving as the interim CEO, will remain as the executive chairman. The future holds intrigue as Sim Freddy embarks on his journey to lead Creative Technology into this new era.
[1] http://www.straitstimes.com/business/companies-markets/creative-technologies-new-ceo-freddy-sim-takes-over-from-brother-late-sim-wong-hoo[2] https://www.channelnewsasia.com/business/creative-technology-new-ceo-freddy-sim-takes-over-16543412
- As Singapore's Creative Technology enters a new era, Sim Freddy's focus on technology will drive the business to create cutting-edge, industry-leading products, reflecting his 40-year experience in consumer electronics.
- In the realm of finance, the appointment of Sim Freddy as CEO of Creative Technology affirms the company's commitment to maintaining a entrepreneurial spirit of innovation, a value instilled by his late brother, also a pioneer in the business and technology sectors.
