New Appointment at Havas CX: Customer Engagement Head Strategy Officer Named
Havas Appoints Liz Roche as General Manager and Chief Strategy Officer of Havas Helia CX
Havas, the global advertising and communications group, has made its first major leadership appointment for Havas CX with the appointment of Liz Roche as the General Manager and Chief Strategy Officer of Havas Helia CX.
Roche brings a wealth of experience in strategic leadership and marketing to her new role. She previously served as the Managing Director and Head of Strategy for Havas Helia's customer engagement agency in Chicago from 2018 to 2021, before becoming the General Manager and Chief Strategy Officer for Havas Helia CX.
The offices that Roche will oversee in her new role are located in Baltimore, Chicago, New York, and Richmond. With this appointment, Havas Helia CX's network now includes these offices.
In her new role, Roche will lead strategy for clients and internal teams across analytics, CX, digital, data, and marketing technology. Her responsibilities extend across these key areas, strengthening Havas Helia CX's role within Havas's customer experience network.
The appointment of Liz Roche is significant for Havas's customer experience division. It marks a continued investment by Havas in customer experience and further cements Havas Helia CX's position within the network.
Havas CX was launched globally in October, and Havas Helia recently joined the Havas CX network. The offices in Baltimore, Chicago, New York, and Richmond will be under the strategic direction of Liz Roche.
The new general manager of Havas Helia CX, Liz Roche, will hold a dual role, overseeing both the strategic direction and the overall management of the company. This appointment strengthens Havas Helia CX's client strategy, as Roche's focus in her new position is on strategy for clients and internal teams.
This move by Havas underscores the company's commitment to customer experience and its ongoing efforts to provide innovative solutions for its clients. With Liz Roche at the helm, Havas Helia CX is poised to deliver exceptional results in the rapidly evolving world of customer experience.
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