Nielsen's Big Data and Panel-based National TV Measurement gets approval from the Media Rating Council (MRC)
Nielsen's Big Data Solution Accredited by MRC
The Media Rating Council (MRC) has accredited Nielsen's Big Data + Panel National TV Measurement, marking a significant step forward in the evolution of television audience measurement. This accreditation signifies industry validation and confidence in Nielsen's innovative hybrid measurement approach.
The hybrid solution integrates traditional panel data with first-party big data from streaming services and devices, providing a comprehensive view of both linear and streaming viewership. This is the first time the MRC has approved a hybrid panel/big-data product inclusive of person-level estimates.
Karthik Rao, CEO of Nielsen, hailed the accreditation as a landmark moment for TV ratings. He stated that no other service pairs a high-quality, representative panel with a data set this large. The Big Data + Panel National TV Measurement combines Nielsen's representative panel measurement with data from cable, satellite set-top boxes, and smart TVs across 45 million households and 75 million devices.
The accreditation renews MRC's approval of Nielsen’s traditional national panel measurement, reinforcing Nielsen’s credibility and leadership as a trusted currency for TV audience metrics. It also confirms that Nielsen’s use of first-party live streaming data within its National TV ratings meets rigorous industry standards.
This integrated approach aims to deliver more stable, comprehensive, and representative audience figures. It is critical for media planning, buying, and negotiating upfront deals worth millions of dollars. The accreditation is expected to enhance the accuracy and reliability of television audience measurement.
The adoption of Big Data + Panel National TV Measurement by broadcasters and agencies is indicative of a growing trend towards data-driven decision-making in the television industry. This accreditation helps Nielsen maintain its status as the industry leader despite challenges from competitors like Comscore, VideoAmp, and iSpot.
For more information about Nielsen's Big Data + Panel, visit www.nielsen.com. The accreditation of Big Data + Panel National TV Measurement is a significant step forward in the journey towards accurate insights in an increasingly fragmented media marketplace.
- The Media Rating Council's accreditation of Nielsen's Big Data + Panel National TV Measurement signals industry validation and confidence in Nielsen's innovative hybrid editing approach that integrates traditional panel data with first-party big data from streaming services and devices.
- Karthik Rao, CEO of Nielsen, noted that no other service pairs a high-quality, representative panel with a data set this large, which includes cable, satellite set-top boxes, and smart TVs across 45 million households and 75 million devices.
- With the accreditation, Nielsen’s use of first-party live streaming data within its National TV ratings meets rigorous industry standards, ensuring more stable, comprehensive, and representative audience figures.
- This integrated approach is critical for media planning, buying, and negotiating upfront deals worth millions of dollars in the television industry, aiming to deliver accurate insights even in a fragmented media marketplace.
- Despite challenges from competitors like Comscore, VideoAmp, and iSpot, the adoption of Big Data + Panel National TV Measurement by broadcasters and agencies helps Nielsen maintain its status as the industry leader in data-driven decision-making in the television industry.
- The accreditation of Big Data + Panel National TV Measurement marks a significant step forward in the evolution of television audience measurement and the broader field of data-and-cloud-computing technology, particularly in 4k broadcast, streaming, and satellite media.
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