Let's Sweep Through the New Broom: Nicole Otto Steps in as Ruggable's CEO
Nike alumnus appointed as CEO of Ruggable
Here's the lowdown: Nicole Otto has taken the helm as chief executive officer at online DTC rug brand Ruggable, as per her LinkedIn profile. She hopped aboard aboard the good ship Ruggable in January this year.
Otto brings a killer set of credentials to the table. With 16 solid years at Nike under her belt, she fought her way up the corporate ladder and eventually run their North American direct-to-consumer business. Her responsibilities included managing their digital, retail, and outlet stores throughout the U.S. and Canada. Phew, that's one hefty portfolio!
Before that, she was the global brand president for The North Face, and prior to that, she was a senior advisory consultant for McKinsey & Company. A woman on a mission!
Founded in 2017 by Jeneva Bell, Ruggable had been without a CEO for two years. Nicole Otto steps in to replace Nathan Baldwin, who ran the show from 2018 to 2023. A round of cost-cutting measures saw the company let go of 100 corporate employees back in 2023, but they've been pushing forward, expanding their product range and international presence.
Otto's focus seems to be on growth and strengthening connections with customers. In a press release, she mentioned her shared vision with Jeneva Bell to revolutionize the home textiles market. Go get 'em, Nicole! The market is tough, but Ruggable is determined to prove their profitability and carve out a space in the crowded DTC world.
With the addition of over 1,000 new designs to their machine-washable rug collection and the opening of their first UK facility, Ruggable is making moves to expand their DTC online business overseas. Exciting times ahead!
Sources:1. Ruggable2. Glossy3. Chord
- The new CEO of online DTC rug brand Ruggable, Nicole Otto, boasts a robust background in business, having spent 16 years at Nike, where she managed their North American direct-to-consumer business.
- Otto's expertise extends beyond Nike; she served as the global brand president for The North Face and was a senior advisory consultant for McKinsey & Company before joining Ruggable.
- With the global market for home textiles on the rise, Otto shares a vision with Ruggable's founder, Jeneva Bell, to revolutionize and expand their presence in this sector.
- In an efforts to escalate growth and strengthen customer connections, Ruggable has added over 1,000 new designs to their machine-washable rug collection and opened their first UK facility.
- As the CEO steps into the role during a tumultuous time for many businesses, Ruggable plans to prove their profitability and carve out a space in the increasingly competitive DTC world.
- With the push towards global expansion, AI-driven insights from companies like GlobalData and Chord will undoubtedly play a crucial role in informing Ruggable's executive decisions, particularly as they navigate the complex world of finance, technology, and the environment within the business sector.
