Optimal LinkedIn Posting Hours for the Year 2025
In the rapidly evolving digital landscape, understanding the best times to post on LinkedIn can significantly boost your online presence. Here's a guide to help you make the most of your LinkedIn strategy in 2023.
Research shows that midweek mornings are typically the most effective times to post on LinkedIn. On Tuesdays, posting early in the morning around 6-8 AM tends to yield higher engagement[1]. Wednesdays also see strong engagement, with popular posting times at 8-10 AM and 12 PM, as well as later in the day from 3-6 PM and 6-9 PM[1].
Thursdays follow a similar pattern, with high engagement noted between 8 AM and 2 PM[4]. Posting in the morning hours, especially between 9 AM and 12 PM, is generally beneficial since professionals often check LinkedIn early in their workday[1].
While Mondays are less engaged compared to midweek days, posting late morning around 11 AM might still yield reasonable results if Mondays fit your audience behavior[1].
For B2B businesses, catching people before work, at lunch, and after their evening commute may result in the best results[5]. Healthcare organizations, on the other hand, see the most productivity in mid-morning to early afternoon[6].
For B2C companies, connecting with customers on LinkedIn during lunchtime (for those working a 9 to 5 schedule) could be beneficial[7]. Software businesses should consider contacting professionals before or during lunch when they are not engaged in their work[8].
It's essential to maintain a consistent posting schedule, ideally 1-5 times daily, with fresh and relevant professional content[2]. Using analytics tools to monitor your own audience engagement patterns can help you optimize timing[3]. Experimenting with post types and timing can also help you find your unique best slots[3][4].
To increase LinkedIn engagement, it's recommended to post consistently, learn how to schedule LinkedIn posts, send and accept connection offers, and comment on other people's posts[9]. Tracking the activity of LinkedIn competitors can provide insights into the best times to post and the type of content they share[10].
LinkedIn analytics can be used to see when followers engage most with posts and determine the best time to post based on their activity[11]. A premium social media management tool can be used to schedule LinkedIn posts on both personal and business pages[12].
In 2025, the best times to post on LinkedIn are generally 9 AM on Tuesdays and Wednesdays[13]. On Saturdays, the best times to post are 1 PM, 10 AM, 6 PM, and 3 PM[2]. On Sundays, the best times to post are 10 AM, 8 AM, 3 PM, and 2 PM[2]. Wednesday, Saturday, and Sunday are the best days to post jobs on LinkedIn[14].
On Fridays, the worst times to post are 5 AM, 4 AM, 10 PM, and 12 AM[15]. The worst times to post on Tuesday are 11 PM, 4 AM, 2 AM, and 10 PM[16]. The worst times to post on Thursday are 1 AM, 3 AM, 2 AM, and 11 PM[17]. The worst times to post on Monday are 10 PM, 11 PM, 2 PM, and 12 PM[18]. The worst times to post on Saturday are 5 AM, 4 AM, 10 PM, and 12 AM[19]. The worst times to post on Sunday are 4 AM, 11 AM, 3 AM, and 5 AM[20].
In conclusion, to maximize engagement on LinkedIn in 2023, aim to post midweek (Tuesday to Thursday), mainly in the morning between 6 AM and 12 PM, with some potential for later afternoon/evening engagement on Wednesday. Use analytics and audience insights to fine-tune these times for your specific LinkedIn network[1][3][4].
Using analytics tools can help you optimize the scheduling of your social media posts, including LinkedIn, by determining the best times for your specific audience based on their activity patterns [3]. To schedule LinkedIn posts, consider using a premium social media management tool for both personal and business pages [12]. This technology can be beneficial for businesses looking to boost their online presence through social media, remaining competitive in the entertainment industry and beyond.
