Paris Saint-Germain (PSG), a renowned team in European football's Champions League, has decided to invest in Bitcoin, keeping the cryptocurrency as part of their treasury reserves.

Paris Saint-Germain (PSG), a renowned team in European football's Champions League, has decided to invest in Bitcoin, keeping the cryptocurrency as part of their treasury reserves.

Paris Saint-Germain (PSG), the renowned French football club, has made an unprecedented move in the sports industry by allocating Bitcoin to its treasury reserves, marking the first instance of a major sports club integrating the digital asset as a long-term financial strategy. This groundbreaking announcement was made by Pär Helgosson, Head of PSG Labs and Web3, at the Bitcoin 2025 conference in Las Vegas on May 29.

According to Helgosson, PSG started acquiring Bitcoin in 2024 and has held this investment since. Speaking at the conference, he said, "We put Bitcoin in our books. We took our fiat reserves and actually allocated Bitcoin." He further emphasized that as one of the largest clubs in the world, PSG is the first and largest sports organization to adopt such a strategy.

The revelation comes just before PSG's showpiece UEFA Champions League final match against Italy's Inter Milan, increasing the visibility of this strategic shift. The club's move aligns with its youthful, tech-savvy fanbase, of whom approximately 80% are under age 34. Helgosson, emphasizing the club's forward-thinking approach, declared, "We're about what's next, just like Bitcoin."

In addition to this, PSG is doubling down on its focus on digital assets by supporting entrepreneurs and ventures in the space. Helgosson stated, "We will help you launch, list, and raise," signaling PSG's intent to function as both an investor and a platform for crypto-native projects.

PSG's move follows similar strategic Bitcoin allocations by corporate entities, such as GameStop, which recently made a significant Bitcoin treasury purchase. However, PSG stands alone among major sports clubs currently holding Bitcoin as part of their official treasury reserves.

While PSG leads this trend, Bitcoin's price has struggled to maintain recent highs. At the time of writing, the king cryptocurrency was trading at around $106,134, a slight dip of 1.4% over the last 24 hours and a 4.54% decline across seven days. Consequently, it has pulled back by more than 5% from its all-time high of $111,814, which it hit last week. Despite this, the move by PSG is likely to inspire future adoption by other clubs, setting a potential precedent in the sports world.

1. Paris Saint-Germain (PSG), being one of the largest clubs in the world, has become the first major sports organization to allocate Bitcoin as part of its long-term financial strategy.
2. Pär Helgosson, Head of PSG Labs and Web3, revealed that the club started acquiring Bitcoin in 2024 and has held this investment since, aligning with its tech-savvy fanbase.
3. In addition to their Bitcoin holdings, PSG is also supporting entrepreneurs and ventures in the digital asset space, aiming to function as both an investor and a platform for crypto-native projects.
4. The club's move towards Bitcoin and digital assets echoes similar strategic decisions by corporate entities like GameStop, which recently made a significant Bitcoin treasury purchase.
5. Despite Bitcoin's price struggle to maintain recent highs, PSG's move is likely to inspire future adoption by other sports clubs, setting a potential precedent in the sports industry and the broader world of finance and technology.

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