Partnering up to simplify cash-to-digital transactions, Neosurf and Paysecure unite, offering seamless checkout experiences.
In a groundbreaking move, Neosurf, a leading prepaid voucher provider, has joined forces with Paysecure, a renowned payment orchestration platform. This strategic partnership aims to create a seamless cash-to-digital payment experience, bridging the gap between traditional cash transactions and the digital world.
The Paysecure platform, which connects over 500 Payment Service Providers (PSPs), acquirers, and over 200 Alternative Payment Methods (APMs) globally, is set to enhance its offerings with Neosurf's prepaid voucher model. This model, known for its accessibility, fraud-resistance, and high flexibility, is now integrated into Paysecure's ecosystem, providing merchants with an additional option to attract and retain users who prefer cash-based or privacy-first payment options.
Andrea McGeachin, Group CEO at Neosurf, expressed her enthusiasm about the partnership, stating that it makes it easier for merchants to surface Neosurf at checkout, giving users more control and creating a better experience for everyone. This integration is particularly beneficial in regions where traditional banking is less prevalent, as it offers a trusted alternative to card payments through Neosurf's prepaid vouchers, which are readily available at retail locations across Europe, Africa, Asia, and Australasia.
For merchants, this partnership presents several advantages. Firstly, it allows them to accept cash payments through a digital platform, broadening their customer reach to those who prefer or only have cash. Secondly, it improves the checkout experience by integrating cash payments into digital checkout flows, streamlining the purchasing process. Lastly, it provides access to a wider customer base, including unbanked or underbanked consumers, increasing sales opportunities.
On the customer side, the benefits are equally significant. The integration enables customers to easily convert cash to digital payments, allowing them to shop online or use digital services without needing bank cards. It provides a safe and convenient method to participate in digital commerce, protecting privacy and financial data. Moreover, it facilitates inclusion for consumers who rely heavily on cash, giving them access to modern payment systems and online merchants.
Viktoriia Degtiarova, CCO and Co-Founder at Paysecure, stated that the integration of Neosurf empowers merchants to create user-centric payment journeys. This partnership supports the evolution of cash by bridging it with digital payment infrastructures, creating a resilient and adaptable payment ecosystem for 2025 and beyond.
In conclusion, the integration of Neosurf with Paysecure adds another high-impact, low-friction solution to the global Paysecure ecosystem of connections. This strategic partnership is a win for both merchants and most importantly, a win for customers, as it provides a convenient and secure way to convert cash into digital payments, expanding access to online and digital commerce without requiring a bank account or credit card.
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- The partnership between Neosurf and Paysecure demonstrates the intersection of finance, business, and technology, as they aim to merge cash transactions with digital payment platforms, providing a seamless cash-to-digital payment experience.
- By integrating Neosurf's prepaid voucher model into their platform, Paysecure's technology is expected to offer an additional flexible, fraud-resistant, and accessible payment method that caters to both merchants and customers, particularly in regions where traditional banking is less prevalent.
