Pixalate's August 2025 PTI: Top UK Apps Revealed
Pixalate has unveiled its August 2025 Publisher Trust Index (PTI) for the United Kingdom. The report evaluates the quality of websites and mobile apps across various platforms, including Apple App Store, Google Play Store, and Amazon Fire TV. This edition analysed over 33 billion global open programmatic impressions across 17 million platforms.
In the UK, the top three apps on the Apple App Store are Vita Mahjong, Wordscapes, and Jigsawscapes® - Jigsaw Puzzles. Meanwhile, on the Google Play Store, the leading apps are Word Search Explorer, Block Blast!, and Find Hidden Objects - Spot It! Pixalate's proprietary algorithms measure quality metrics such as invalid traffic, Made For Advertising risk, brand safety, ad density, viewability, and reach.
The Publisher Trust Indexes span rankings for over 235 countries across four global regions. It provides detailed breakdowns by more than 20 IAB taxonomy website categories. Pixalate has also released PTI for Brazil, the United States, Germany, Spain, the Netherlands, Canada, and Japan.
The August 2025 PTI report from Pixalate offers valuable insights into the quality and safety of digital platforms in the UK and other countries. By analysing billions of impressions and platforms, Pixalate helps advertisers make informed decisions about where to place their ads.
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