Rapid Sales of ASI's 2013 Spectrum Catalogue Spark Concern over High Demand
The 2013 Spectrum catalog, published by the Advertising Specialty Institute (ASI), is a must-have resource for businesses and organisations seeking high-quality products. This year's edition contains over 525 items from more than 100 quality suppliers, spread across 15 categories.
The diverse range of products includes bags, clocks and watches, food and drinkware, household items, magnets, office supplies, outdoor gear, travel essentials, trade show items, and writing instruments. For those seeking premium offerings, the catalog features a special 24-page Gift Book supplement, showcasing an impressive selection of upscale items like Titleist golf balls, Apple-certified products, grill sets, wine connoisseur gift box sets, and solar-powered desk accessories.
One of the key advantages of the 2013 Spectrum catalog is its convenience. The self-mailer size fits comfortably into a 6'' x 9'' envelope, making it easy to handle and store. The catalog also comes with a free digital version, including a customizable version on ESP Websites™, for added convenience.
According to a recent ASI study, paper catalogs play a significant role in purchasing decisions. The study shows that 93% of the time, recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) of these actions resulting in a product purchase. This underscores the catalog's potential as a powerful marketing tool.
The 2013 Spectrum catalog offers four cover options and includes an 11-page specs index and a separate price index, making it easy for users to find the products they need. Prices range from below $1 on up, ensuring there's something for every budget.
Moreover, the catalog features dozens of specially marked "hot sellers," making it easy for users to identify popular items. Shipping is free, adding to the catalog's appeal.
In conclusion, the 2013 Spectrum catalog is a valuable resource for businesses and organisations seeking quality products. Its comprehensive range, convenience, and proven effectiveness as a marketing tool make it a worthwhile investment.
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