Rates for routers, tablets, and various data gadgets have been revised by Bilin in a recent update.
Beeline, a telecommunications company owned by PJSC "VimpelCom," has announced a new range of tariffs designed to cater to the unique usage patterns of various devices. This approach offers benefits over traditional smartphone tariffs, enabling tailored pricing and service packages optimized for each device type.
Optimized Pricing and Fair Value
With separate tariffs for modems, cars, tablets, smartwatches, wearable devices, and smart homes, customers can now benefit from fair value pricing. This means that they pay based on the device's actual connectivity requirements, rather than a generic smartphone plan. Devices with lower data needs, such as smartwatches or smart home gadgets, are likely to see reduced costs.
Enhanced Service Flexibility
By offering dedicated plans, Beeline can design features that benefit specific devices. For instance, low-latency connectivity for cars or security protocols for smart home devices can be prioritized, enhancing the overall user experience.
Support for Digital Service Adoption
Device-specific tariffs facilitate targeted digital service offerings, boosting monetization opportunities and subscriber engagement. Packages aligned with device capabilities can encourage the adoption of new digital services, leading to increased revenue for Beeline.
Improved User Experience and ARPU Growth
Tailored tariffs promote a virtuous cycle between device adoption (especially 4G-capable devices) and average revenue per user (ARPU) increase. As users consume more relevant digital services suited to each device, Beeline stands to benefit from increased ARPU.
Tariff Highlights
- For tablets and wearable devices, unlimited traffic on popular services like Telegram, WhatsApp, Snapchat, WeChat is available with a purchase of 6GB or more.
- For modems and cars, unlimited traffic on services such as Vkontakte, Odnoklassniki, Rutube, TikTok, VK Video, VK Clips, Apple Music, Yandex Music, Telegram, WhatsApp, Snapchat, WeChat is offered.
- Beeline's tariff for cars is adapted for in-car connectivity, offering unlimited music, video, and navigation without extra minutes.
- For the "Internet UP" tariff (tablets, smartwatches, smart devices), additional gigabytes are credited based on the main package.
- For the "Internet LIVE" tariff (modems, routers, cars), gigabytes are doubled every month without extra charges.
Your Benefit Program
The "Your Benefit" program offers cashback of up to 100% for paying your tariff and additional options including home internet and TV. This program aims to provide further value to customers by offering rewards for regular payments.
Alexei Karev, Director of Product Marketing at Beeline, stated that the tariff line has been adapted to make it easy and beneficial for everyone to connect various devices.
For more information, visit beeline.ru.
Last year, sales of SIM cards for data devices grew by 9%, with Wi-Fi routers and USB modems seeing significant increases of 13% and 15% respectively. This growth underscores the demand for flexible, device-specific tariffs such as those offered by Beeline. For homes without wired internet, Beeline offers a solution for modems and routers that requires only a SIM card for family access to movies, music, and online learning without extra settings.
Beeline's tariff segmentation strategy contrasts with traditional tariffs focused on smartphones alone, enabling better alignment between customer needs and service provision across a broader array of connected devices.
- Customers can now enjoy device-specific tariffs designed for various gadgets such as modems, cars, tablets, smartwatches, wearable devices, and smart homes, offering fair value pricing based on each device's connectivity requirements.
- The tariff line, including plans for tablets, wearable devices, and smart homes, provides unlimited traffic on popular services like Telegram, WhatsApp, Snapchat, WeChat with the purchase of 6GB or more.
- Beeline's innovative tariff segmentation strategy, which caters to a variety of connected devices, contrasts with traditional smartphone-focused tariffs, aligning customer needs with service provision across multiple gadgets, including smartphones, smart-home-devices, wearables, and gadgets like smartphones.
