Remote Work's Impact on the Traditional Office-Based Agency Structure
Wunderman Thompson's Best Buy Team Faces Unique Remote Work Challenges
During the pandemic, Wunderman Thompson, an agency working within the Best Buy brand, encountered unique remote work challenges. One of the most significant issues faced by the co-located team was the inability to access each other's digital spaces.
Even though the team had access to their physical spaces, they initially lacked access to each other's digital spaces. This problem was a result of the client's stringent security protocols, which prevented the team from accessing essential tools like Best Buy's Microsoft Teams environment.
EJ McNulty, executive creative director at Wunderman Thompson Midwest, highlighted this problem as the first major challenge faced by the team during the transition to remote work. The inability to collaborate digitally caused a halt in collaboration, making it difficult for the team to continue their work effectively.
To navigate these challenges, agencies like Wunderman Thompson typically rely on a few strategies. They adopt secure digital collaboration tools such as encrypted communication platforms or bespoke secure portals to ensure confidentiality and compliance.
Teams also often use VPNs and zero-trust network access to safeguard sensitive data exchange. Additionally, they maintain clear internal guidelines and require training on security best practices to prevent data leaks in remote setups.
Layered authentication and strict data governance policies are also standard to manage access rigorously. Agencies implement repeated virtual check-ins, agile project management, and clear version control to offset remote challenges.
While no direct case details about Wunderman Thompson’s Best Buy team were found, these strategies are consistent with industry standards for navigating client security during remote collaboration in the pandemic era. However, for exact, client-specific strategies from Wunderman Thompson, it would require direct information from Wunderman Thompson's communications or case studies, since publicly available content does not cover this.
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