Roku Acquires 23 Quibi Shows that Met Their Demise with Regular Commutes
Banging on the New Kid in Town: Roku's Latest Addition to Its Originals Lineup
Gear up, streaming enthusiasts! Roku is shaking things up with a fresh influx of entertainment. On Monday, they announced plans to add a whopping 23 new Quibi titles to their The Roku Channel roster. These ain't just random shows, my friend; they're quality content that includes four all-new premieres.
Get ready to stream starting Aug. 13, as these new shows will be available in the US, Canada, and the UK. Future binge-watching sessions might include Eye Candy, a game show where celebrities team up with civilians to identify hyperrealistic desserts, hosted by the delightful Josh Groban. Or perhaps you'll find yourself sucked into Squeaky Clean, a never-before-seen cleaning competition hosted by the one and only Leslie Jordan. And hey, who knows? Skrrt With Offset could be about anything!
Roku's strategy is clear: capitalize on ad revenue with a kickass content strategy that licenses content and sells ads against it. This approach has been a game-changer so far, as Roku Originals on The Roku Channel have claimed all five top streaming content slots for active Roku accounts this summer.
Brian Tannenbaum, Roku's head of alternative programming, was pumped about the upcoming arrivals, stating, "We're excited to keep the drumbeat of premium series, featuring Hollywood's top talent, available only on the Roku Channel with this next slate of original programming."
Analysts at Needham dropped a knowledge bomb last week, declaring that The Roku Channel is expanding its reach and niche markets with these content buys. They went on to say these acquisitions serve as a strong moat (yes, you read that right) of product differentiation that may well lead to superior pricing power for Roku over time.
So, what happens when you double streaming hours and offer more content without subscriptions? More ad revenue! As more viewers are drawn to these ad-supported services, Roku can court advertisers with a larger, more engaged audience. This competitive edge is much-needed in the ever-populated streaming arena.
On the Nielsen front, The Roku Channel ranked as the No. 6 streaming channel by household reach in the US in June, following the likes of Disney+, Hulu, Amazon, and Netflix. Can Roku's savvy moves keep them climbing the ranks? Stay tuned!
Oh, and in case you're curious, Roku didn't stop at snagging Quibi's library; they've also gotten their hands on hit series likethe "Reno 911!" reboot, "Survive," and "Most Dangerous Game"[3][4]. If that ain't enough entertainment to fill your days, I don't know what is! 🤘📺
- Roku's acquisition of 23 Quibi titles, including four premieres, is a strategic move to expand its ad-supported content on The Roku Channel.
- These acquisitions, such as the eye-catching game show Eye Candy and the cleaning competition Squeaky Clean, aim to attract a larger, more engaged audience for advertising purposes.
- In the technology-driven future of streaming, Roku is positioning itself as a strong contender with niche market expansions like these content buys.
- Going beyond Quibi, Roku has also secured hit series like Reno 911! reboot, Survive, and Most Dangerous Game, which adds further variety to its technology-based content offering in the 2Q21.
