Roku to Partner with Adobe for Immediate Customer Data Integration
Streaming Advertising Gets a Boost: Roku and Adobe Team Up
📍 SAN JOSE, Calif. - Gear up for a game-changer in the streaming media world! Roku and Adobe are joining forces, integrating Roku Data Cloud with Adobe's Real-Time Customer Data Platform (CDP). This collaboration promises improved audience discovery, activation, and measurement while keeping a sterling focus on user privacy.
Miles Fisher, senior director of strategic advertising partnerships at Roku, shared his enthusiasm: "Our new alliance with Adobe marks a significant stride for the Roku Data Cloud. Advertisers can now gain deeper insights into their audience, utilise valuable, proprietary Roku data, and ultimately maximize their TV investment," he said.
"With this collaboration, traditional performance marketers can plan, activate, and measure campaigns on Roku," Fisher added.
The collaboration juices up the recent launch of Roku Data Cloud, providing partners seamless access, analysis, and utilisation of Roku's exclusive data to bolster Connected TV (CTV) media endeavors.
Ryan Fleisch, senior director of product marketing at Adobe Real-Time CDP, highlighted the importance of consent-driven data in the current privacy-focused landscape: "Adobe Real-Time CDP Collaboration empowers brands to jointly discover high-value audiences without compromising their customer's privacy," he added.
Highlighted features of the Real-Time CDP Collaboration include:
- Real-time audience planning: Advertisers can now plan audience-based campaigns with a clear view of Roku's engaged CTV audiences and how they align, enabling them to create targeted campaigns aimed at specific business objectives.
- Seamless audience activation: Brands can build custom audiences using Roku Data Cloud in Adobe Real-Time CDP Collaboration and effortlessly activate them across Roku's ad product suite, facilitating precise targeting and audience engagement.
- Optimized campaign measurement: Soon, on-demand dashboards will aggregate Roku data with advertiser conversion data, providing a crystal-clear picture of campaign attribution, performance, and informing future optimizations.
So buckle up, streaming enthusiasts!Brands can now reap the benefits of a more active role in shaping their advertising strategies while keeping consumer privacy top-of-mind.
[1] Based on enrichment data, this partnership significantly boosts audience discovery, activation, and measurement by offering real-time insights, seamless audience activation, and optimized campaign measurement for advertisers. It maintains privacy by emphasizing secure data handling practices, operating within a secure environment, and respecting user privacy.
- This new partnership between Roku and Adobe, integrating the Roku Data Cloud with Adobe's Real-Time CDP, is set to revolutionize streaming media, offering advertisers deeper insights into their audience, using valuable Roku data, and maximizing their TV investment.
- With the integration of Roku Data Cloud and Adobe's Real-Time CDP, traditional performance marketers can now plan, activate, and measure campaigns on Roku, providing them with real-time audience planning, seamless audience activation, and optimized campaign measurement capabilities.
- The collaboration between Roku and Adobe, by emphasizing secure data handling practices, operating within a secure environment, and respecting user privacy, ensures that consumer privacy remains a top priority while offering brands the power to jointly discover high-value audiences without compromising privacy.
- In this partnership, the Real-Time CDP Collaboration features include real-time audience planning, seamless audience activation, and optimized campaign measurement, enabling brands to create targeted campaigns, build custom audiences, and gain a crystal-clear picture of campaign attribution, performance, and future optimizations, all while maintaining a focus on user privacy.
