Scientists' Alleged Impossible Color Hue Unveiled by Artist's Artful Declaration
Art whiz, Stuart Semple, is stirring things up again! The bloke claims to have crafted a paint that mirrors the mysterious orbs scientists at UC Berkeley have been talking about – a "new color" dubbed Olo, beyond our ordinary human vision.
According to Semple, he's been burning the midnight oil to bring Olo into our physical world through his irresistible, "YOLO" paint – the most cost-effective masterpiece you'll find online. But things are not what they seem, my friend!
Researchers from the Berkeley team say it's an optical illusion, and there's no way Olo can truly be recreated outside of their experiment: "It's impossible to reproduce a color that matches Olo," Austin Roorda, one of the team members, told The Guardian. He elaborated, hinting at the unique optical trickery involved: "Because of the way in which human vision is induced to see Olo, it means that the color can never really exist in the real world. Semple risks being accused of selling a standard light teal paint as the same color produced by the experiment."
Roorda further emphasized, "Any color that you can reproduce would just pale by comparison."
However, Semple argues that he has gone to great lengths to cook up a one-of-a-kind paint product that captures the essence of the Olo experience. The Guardian reported that "fluorescent optical brighteners that absorb ultraviolet light and re-emit it as visible blue light" have been incorporated into his creations to make materials appear whiter or brighter.
Semple leans into his penchant for challenging the establishment, arguing that he's recreating the experience rather than the actual color: "I think they've triggered an experience in people that they're approximating to a color. What I've done is tried to make an actual color of that experience."
Remember his quest for a paint version of Vantablack, a coating so dark it absorbs light, exclusively licensed for artistic use to Anish Kapoor? Semple shook things up by creating an extraordinarily matte black paint that was available for purchase by anyone but Kapoor. He pulled a similar stunt with super pink pigment. With YOLO, he seems to be pulling another art stunt, in addition to his mission to create a paint version of the otherwise scientifically unattainable Olo.
Currently, YOLO is selling for £10,000, but if you claim to be an artist, you can grab it for just £29.99. Now that's an opportunity we don't often come across, my friend!
- Semple's "YOLO" paint is specifically described as a reproduction of the newly discovered Olo color. It is not simply an offering of a generic light teal paint.
- Semple's work often involves challenging or democratizing access to unique pigments claimed by institutions. The "YOLO" paint can be viewed as a direct response to the new color discovery rather than a coincidence or a commercialized shade already available in the market.
- Although scientists at UC Berkeley have questioned the authenticity of Semple's "YOLO" paint, he claims to have incorporated fluorescent optical brighteners to mimic the essence of the Olo experience.
- The futuristic color Olo, found by the Berkeley team, is beyond human vision and may be considered the new frontier in color research.
- Semple's "YOLO" paint is creating quite a buzz in the technology, entertainment, and lifestyle sectors, despite the ongoing debate about its legitimacy.
- By offering "YOLO" paint at a lower price for artists, Semple is continuing his trend of using technology to disrupt the art world and make unique pigments accessible.
- As Semple's paint products gain popularity, the intersection of science, technology, art, and commerce continues to blur the line between what is considered art and what is considered commercialized in the health-and-wellness, fitness-and-exercise, and gizmodo industries.
