Social Media Management Platform, Sprout Social, to Acquire NewsWhip in a Deal Worth Up To $65 Million, Enhancing Predictive Analytics Capabilities
In a strategic move aimed at enhancing its predictive media intelligence capabilities, Sprout Social has announced the acquisition of NewsWhip, a company specialising in AI-powered, predictive media intelligence. The deal, valued at $55 million in cash with up to $10 million in potential earnouts, closed on July 30, 2025.
The acquisition brings together NewsWhip's AI-driven technology, which monitors millions of stories and billions of engagement signals daily, and Sprout Social's social media management platform. This integration creates a comprehensive solution that turns AI-driven predictive intelligence into actionable social strategy.
NewsWhip's real-time monitoring and AI agents allow users to identify content gaining momentum before it goes viral, providing a strategic advantage for clients to stay ahead of the narrative. The acquisition is set to expand Sprout Social's capabilities in helping brands and publishers anticipate emerging trends and breaking news.
The integration of the NewsWhip team into Sprout Social is also part of the deal. Paul Quigley, NewsWhip's co-founder and CEO, will become the General Manager of Sprout's Listening business, overseeing both NewsWhip and Sprout's listening products.
Ryan Barretto, CEO of Sprout Social, expressed excitement about partnering with NewsWhip to build on the vision of redefining media trend anticipation and action. The acquisition accelerates Sprout Social's vision of delivering an agentic, AI-powered platform that seamlessly connects media foresight with social strategy to drive transformative outcomes for customers.
The acquisition is expected to accelerate NewsWhip's AI roadmap over the next several years due to the partnership. NewsWhip's technology has earned the trust of globally recognised brands for critical crisis management, and its AI-driven insights give brands a predictive edge that's critical in today's fast-moving digital world.
Joe Del Preto, CFO of Sprout Social, was not mentioned in the provided paragraphs. Paul Quigley, the new General Manager of Sprout's Listening business, is optimistic about accelerating Sprout's Listening capabilities with NewsWhip's real-time insights and AI agents.
The acquisition strategically advances Sprout Social's platform into a more predictive, AI-driven media intelligence leader, enabling proactive, data-driven social media management and improved brand responsiveness in dynamic media environments.
With the acquisition of NewsWhip, the combined AI-driven technology will empower Sprout Social's platform, creating a comprehensive solution that leverages predictive intelligence for actionable social strategy. The integration of NewsWhip's AI-powered technology, including real-time monitoring and AI agents, will enhance Sprout Social's predictive media intelligence capabilities, providing brands and publishers with a strategic edge in anticipating emerging trends and breaking news.
