Society Pass Launches Thoughtful Media Group in Philippines
Society Pass has launched its digital advertising subsidiary, Thoughtful Media Group (TMG), into the Philippine stock market today. The company, which has grown its workforce fivefold in the past year, aims to cater to Filipino advertisers, merchants, and influencers.
TMG's expansion into the Philippine stock market today follows its acquisition by Society Pass in July 2022 and subsequent growth in Vietnam and Indonesia. The company, led by Billy Soo as country head, plans to offer premium branded campaigns, multi-channel networks, sports marketing, and e-sports verticals to serve the creator and advertiser communities.
TMG's founder, Dennis Nguyen, expressed optimism about the company's potential in the Philippine stock market today. With an internet penetration rate of 73.1% and increasing social media usage, the Philippines presents a significant opportunity for TMG's digital advertising services, which include influencer marketing, brand campaigns, social commerce, and sports marketing through its network of over 10,000 creators.
TMG's entry into the Philippine stock market today is expected to boost the country's influencer marketing industry, projected to reach USD 2.59 billion in 2024. With its expanded services and experienced team, led by Billy Soo, TMG is well-positioned to serve the growing needs of Filipino advertisers, merchants, and influencers.
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