Software company SOFTSWISS launches new venture in South Africa, partnering with Mzansibet.
South Africa's iGaming Market Experiences Rapid Growth with SOFTSWISS's Entry
South Africa's iGaming market is currently experiencing strong growth, with an annual rate of 20-25%. This growth is primarily driven by the rising mobile penetration in the country, with 81% of bets placed on mobile devices. The overall iGaming sector is projected to generate approximately €3.63 billion in gross gambling revenue (GGR) by the end of 2025 [1][4].
In this expanding market, SOFTSWISS, a global iGaming technology provider with over 15 years of expertise, has entered the scene. The company has launched its first major South African project in partnership with Mzansibet, utilizing both its Sportsbook and Casino platforms fully optimized for mobile use [4].
SOFTSWISS's strategy hinges on mobile optimization and ensuring compliance with South Africa’s complex regulatory framework, which involves navigating rules from both the National Gambling Board and nine provincial licensing authorities [1][4]. The Mzansibet project, certified by Gaming Laboratories International (GLI) and approved for use within South Africa by the Western Cape Gambling and Racing Board, is a testament to SOFTSWISS's dedication to providing custom solutions that address each region's particular requirements [1].
The project has been entirely adjusted to conform to local tastes, offering a user-friendly and culturally attractive experience. SOFTSWISS has focused on the mobile optimization of its platforms to cater to this trend. The brand launched a country-wide TV advertising campaign and has already enrolled tens of thousands of players nationwide [1].
Max Trafimovich, SOFTSWISS International Non-Executive Director, expressed optimism about the partnership with Mzansibet. This is the first time SOFTSWISS has operated in South Africa, utilizing both the SOFTSWISS Sportsbook and the SOFTSWISS Casino Platform. The deal with Mzansibet underscores SOFTSWISS's commitment to empowering local operators and promoting sustainable development in the region's gaming market [1].
As South Africa's iGaming market continues to grow, SOFTSWISS's solutions will serve as a model for future projects on the continent. Mzansibet aims to become a top brand in the South African market, and SOFTSWISS is supporting this ambition. The Mzansibet project is a significant milestone in SOFTSWISS's expansion into Africa's iGaming markets [1].
In summary, SOFTSWISS's strategic emphasis on mobile-first experiences, local regulatory compliance, and tailored platform deployment positions it well to capitalize on South Africa’s evolving iGaming market. With its focus on mobile optimization, the Mzansibet project caters to the rising mobile penetration trend in South Africa.
- With its focus on mobile optimization, SOFTSWISS's entry into South Africa's iGaming market aligns perfectly with the rising trend of mobile betting, as 81% of bets in the country are made via mobile devices.
- As SOFTSWISS expands its footprint in Africa, its strategic approach to finances and technology, demonstrated through its mobile-optimized platforms and compliance with complex regulatory frameworks, will be crucial in driving success in the rapidly growing iGaming sector.
