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Sony Honda Mobility to Reveal US DTC Marketing Strategy on Jan 23

Get a sneak peek into Sony Honda Mobility's DTC strategy for the US. Learn how software and digital capabilities are driving consumer connections.

In this image, we can see an advertisement contains a car and some text.
In this image, we can see an advertisement contains a car and some text.

Sony Honda Mobility to Reveal US DTC Marketing Strategy on Jan 23

Sony Honda Mobility is set to unveil its direct-to-consumer (DTC) marketing strategy for the US stock market. The event, titled 'Insights into DTC: Connecting with Consumers', will take place online on Eventbrite on January 23, 2025, from 7:00 PM to 8:30 PM (JST). The company aims to leverage software technology and digital capabilities to foster long-lasting relationships with consumers beyond the point of purchase.

The event will be conducted in Japanese and will provide insights into the challenges and rewards of this innovative DTC approach. The marketing team will share their experiences and strategies, offering attendees a unique opportunity to understand the company's vision for the US stock market today. While the responsible person for the DTC marketing strategy has not been publicly identified, the event promises to shed light on the company's plans and progress in this area.

Attendees can expect to gain valuable insights into Sony Honda Mobility's DTC marketing strategy for the US stock market. The event is a significant step towards the company's goal of connecting directly with consumers and building lasting relationships. Further details about the event and registration can be found on the company's official website.

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