Spanish coffee chain intends to inject over a billion dollars into Bitcoin
Steaming Up the Coffee World: Vanadi Coffee SA Aims Big with Bitcoin
Gearing up for a radical transformation, Spanish coffee chain Vanadi Coffee SA has its sights set on becoming a Bitcoin-dominant enterprise. According to a report in Alicanteplaza, their board chair Salvador Martí unveiled this ambitious plan to fellow board members. Vanadi is looking to amass a whopping $1 billion in Bitcoin.
Vanadi's Financial Troubles and Bitcoin Solution
The bold move comes in response to Vanadi's troubling financial health, with the company reporting a staggering net loss of $3.7 million in 2024. Tragically, the financial woes didn't stop there — the company's shares that once traded at €3.28 in July 2023, plummeted by a whopping 91.46%, landing at a miserly €0.28.
To steer Vanadi back on course, Martí proposes securing the company’s future through an aggressive investment in Bitcoin. The strategy involves not just buying BTC, but also raising funds through new share issues and seeking "unlimited authority" from the board for any necessary financing. The board is slated to discuss this proposal during a meeting on June 29, 2025.
Small Bitcoin Purchase Sparks Brief Stock Surge
To prove the Bitcoin strategy's worth, Martí himself executed a $527,110 purchase of 5 Bitcoins. Intriguingly, the following day saw the company's shares surge from €0.40 to €0.49. However, despite this initial boost, the shares subsequently dropped to €0.28.
This sequence of events unfolded as the price of Bitcoin fell from $111,000 to $105,000, showcasing the risks associated with tying the company's performance to the crypto market.
Bitcoin: A Beacon of Hope for Struggling Corporations
Despite the price swings, Martí remains convinced that Bitcoin is the key to Vanadi's resurgence. Martí's strategy seems to draw support from the growing corporate and government interest in Bitcoin. Pioneered by MicroStrategy in 2020, many companies are now investing Bitcoin as a reserve currency, with around 12 companies, including GameStop, following suit in 2025.
Moreover, the U.S., among other nations, is considering holding Bitcoin as a reserve asset, a trend that shows no signs of slowing down anytime soon.
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Amidst Vanadi Coffee SA's financial difficulties, board chair Salvador Martí has recommended investing heavily in Bitcoin as a potential solution, with the ultimate goal of raising $1 billion in cryptocurrency. This strategic move involves not only purchasing Bitcoin but also securing funds through new share issues and unlimited board-authorized financing.
Leveraging technology, Martí is positioning Vanadi as a blockchain-centric business, following in the footsteps of companies like MicroStrategy and GameStop that have already adopted Bitcoin as a reserve currency. The growing interest in Bitcoin among corporations and governments worldwide serves as a beacon of hope for struggling enterprises seeking innovative solutions.
