Strategy of Building Trust: Examination from a Globally Renowned Electronics Corporation
It's 11:45 am on 07.08.2025, and the story of a remarkable partnership between TreviPay and a leading European electronics firm is making waves in the business world. Over a five-year collaboration, this partnership, focused on serving small and medium-sized businesses (SMBs) across eight EMEA markets, has demonstrated the power of trust as a strategic growth driver.
Key benefits and impacts of this partnership include:
- Successful Transition of Critical Processes: Trust played a pivotal role in the electronics firm's complex transition of bringing its order-to-cash (O2C) processes back in-house. This move, necessitated due to poor service levels from a previous third-party outsourcer, allowed the firm to regain control and improve service levels.
- Enhanced SMB Customer Experience: The firm introduced a flexible 30-day invoicing option to cater to SMB cash flow needs, a change that was smoothly implemented across European B2B channels, thanks to the trusted partnership.
- Restored Data Visibility and Customer Insight: By bringing processes back in-house, the firm was able to reconstruct lost data and insights that had been obscured by outsourcing. Trust enabled effective collaboration to rebuild these capabilities, improving decision-making and customer understanding.
- Strategic Revenue Growth: With SMB customers representing 60–65% of the European revenue for the firm, trust helped to strategically focus efforts on this segment, supporting growth across 15 websites in multiple markets.
Martha Salinas, the CCO at TreviPay, has been instrumental in this success story. The payments platform, now processing 17% of all SMB payments across Europe, boasts a scaled channel of $500 million and aims to reach $1 billion.
The partnership also underscores the importance of human interaction in B2B markets. A dedicated telesales team in Barcelona is responsible for closing 35% of SMB sales, preserving a human connection that is crucial for SMB clients who seek guidance and want to feel confident in their choices.
Trust, it seems, is more than just a buzzword in the business world. Building and sustaining it between B2B partners facilitates operational improvements, enhances customer offerings, restores critical business intelligence, and underpins revenue growth initiatives. In this case, trust was identified as the fundamental element enabling the European electronics firm to select the right partner and scale its SMB strategy successfully with TreviPay.
88% of customers are more likely to repurchase from trusted companies, and 93% of executives believe trust directly impacts the bottom line. This partnership is a testament to these statistics, demonstrating that trust can indeed lead to significant benefits and positive impacts.
This article is tagged with '#TrustStrategy #CaseStudy'. As we move forward, it's clear that trust will continue to be a key differentiator in B2B markets, with trusted companies achieving up to 400% higher returns.
[1] Source: TreviPay's internal data and customer feedback.
- The partnership between TreviPay and the leading European electronics firm, enabled by trust, has demonstrated that successful business strategies can be achieved in the technology industry, with TreviPay's payments platform now processing 17% of all SMB payments across Europe, aiming for a $1 billion scaled channel.
- In the realm of finance, trust has proven to significantly impact the business world, as the European electronics firm, through its collaboration with TreviPay, has shown that trust can lead to strategic revenue growth, improved customer experience, and operational improvements, with 88% of customers more likely to repurchase from trusted companies.
