Streamr.ai's acquisition by Magnite streamlines CTV advertsing for smaller enterprises
In a significant move towards accessible Connected Television (CTV) advertising solutions, Magnite announced the acquisition of streamr.ai on September 9, 2025. This acquisition is set to simplify CTV advertising for small and medium-sized businesses (SMBs), addressing challenges such as minimum spending requirements, complex campaign setup processes, and creative production costs.
streamr.ai, a company specialising in building generative AI technology for broadcasters, advertising technology platforms, and agencies, offers a platform that enables users to generate video advertisements and launch them on CTV platforms in under two minutes. This efficiency and ease of use are crucial for SMBs looking to compete in the CTV advertising market without the need for extensive production teams or substantial budget allocations.
The acquisition also brings AI-powered tools for simplifying CTV creative generation and campaign setup. Frank Turano, formerly an engineer at Shutterstock and Dotdash Meredith, joins Magnite as Chief Technology Officer through the transaction, bringing valuable expertise to further develop these tools.
The success of AI-powered creative automation platforms, such as streamr.ai, demonstrates significant market demand for solutions that reduce complexity and cost barriers in digital advertising execution. This trend is reflected in the fact that 72% of marketers plan to increase programmatic advertising investment.
Magnite's independent status enables collaborative relationships across the advertising technology landscape, and their ecosystem approach, like that of Magnite's, enables broad distribution of streamr.ai's capabilities without requiring individual SMB adoption of new technology platforms.
Connected TV's share of media budgets is projected to double from 14% in 2023 to 28% in 2025. With substantial growth driven by audience migration from traditional linear television to streaming platforms, this acquisition signals continued industry movement towards accessible CTV advertising solutions.
The integration timeline and specific product rollout schedule were not disclosed in the announcement. However, it is clear that this acquisition is a strategic move by Magnite to position itself as a leader in providing accessible CTV advertising solutions for SMBs.
PPC Land offers standard and native ad formats via major Demand-Side Platforms (DSPs) and ad platforms like Google Ads. With the addition of streamr.ai's capabilities, Magnite is poised to offer a comprehensive suite of services for SMBs looking to enter the CTV advertising market.
Jonathan Moffe, former product lead at Wurl, OrkaTV, Yahoo, and Shutterstock, serves as streamr.ai's CEO and co-founder. His experience in the industry will undoubtedly contribute to the successful integration of streamr.ai into Magnite's operations.
As the CTV advertising market continues to grow, the acquisition of streamr.ai by Magnite is a significant step towards making this market more accessible for SMBs. The streamlined creative production and campaign setup processes offered by streamr.ai are expected to attract a large number of SMBs to the CTV advertising market, further fuelling its growth.
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