Swatch's limited-edition Swiss watch, named "What If...Tariffs?", alterits dial in protest of American trade regulations.
Swatch, the Swiss watchmaker renowned for its playful and culturally relevant timepieces, has recently unveiled a new limited-edition smart watch that comments on the 39% import tariffs recently imposed on Swiss goods.
The 'What If...Tariffs?' watch is built on Swatch's square cream Bioceramic case platform from their 'What If' collection. The timepiece features a blue dial with glow-in-the-dark hands, powered by a reliable quartz movement. It comes with a matching cream-colored biosourced silicone strap and a fixed buckle.
The design for this unique mens watch was created by Swatch brand itself, as a tongue-in-cheek response to the 39% US tariffs on Swiss goods. Notably, the 3 and 9 hour markers on the standard dial have been swapped to create the number '39' on this watch, subtly reflecting the tariff rate.
The production of the 'What If...Tariffs?' watch is limited to Switzerland, making it a collector's piece that captures a specific moment in international trade relations. The watch's limited edition status is due to its Switzerland-only production, and it is available exclusively through Swatch boutiques and online in Switzerland.
Swatch has committed to discontinuing the model once trade relations improve. The 'What If...Tariffs?' watch serves as a reminder of the impact of tariffs on the Swiss watch industry and its products.
Swatch has been making culturally relevant watches for over 40 years, and this latest release continues the tradition of commenting on various topics, including art and politics. The 'What If...Tariffs?' watch is priced at CHF 139 (~$175).
For those interested in owning this unique piece, act fast, as the availability is currently limited to Switzerland.
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