Tech Giant CJ ENM Reveals AI-Driven Content Strategy, Launching Entirely AI-Generated Animation Project
South Korean entertainment conglomerate CJ ENM, known for global hits like Parasite and Squid Game, has announced an expansive artificial intelligence (AI) strategy aimed at enhancing efficiency, securing next-generation intellectual property (IP), and building global competitiveness in the entertainment industry[1][3].
Key elements of this strategy include the development of proprietary AI tools such as Cinematic AI and AI Script. Cinematic AI integrates image, video, sound, and voice generation into a unified pipeline, automating 3D character and environment processing, and tailoring outputs for narrative formats like drama and film[1][2]. AI Script, on the other hand, analyses consumer demand and market trends to identify viable IP opportunities through deep literary language understanding and cross-lingual marketability analysis[1][2].
The strategy also involves nurturing a new generation of creators trained in AI technology, business, and content planning to sustain innovation and position CJ ENM as a global AI studio[1][3].
CJ ENM's AI-driven content creation strategy is not just about improving production efficiency but also about creating new business models and securing future competitive advantages by combining AI technology with strong creative expertise[3].
This strategy is exemplified in the company's first fully AI-produced short-form animation series, "Cat Biggie". The 30-episode series, each episode around 2 minutes, features a non-verbal narrative about a cat caring for a baby chick, designed to transcend language and cultural barriers in global distribution[2][4].
The series was developed over five months by a small team of specialists leveraging the company’s AI tools, demonstrating a significant reduction in typical animation production time and resources[2][4]. By using Cinematic AI and AI Script, CJ ENM optimized the creation process—from story development and scriptwriting to production efficiency and distribution—showcasing AI's role in creative storytelling and content innovation[1][2].
The initiative includes scaling the AI team and training creators in AI-driven content development. CJ ENM plans to expand this AI-driven approach into feature films and serialized dramas before year-end[1].
In addition to its AI-driven content creation, CJ ENM's website serves as a hub for studios, streamers, vendors, financiers, and distributors to discover CoPro partners, profile their preferences, and vet them. Sales Leaders, Production Finance leads, and Account Execs use the website to find new green-lit projects to pitch, indie studios to acquire, top distributors and content rights-holders, and trending IP and competitive slates[1].
Distribution teams use the website to find new licensees as well as new deals by existing partners, while Development teams use it to find active post-production and VFX companies. Production teams use the website to find CoPro and commissioning partners, and global teams across 3 continents use it to find new projects to pitch[1].
"Cat Biggie" will launch on YouTube globally in July. The series centers on a cat who adopts a baby chick and, with its non-verbal narrative, aims to transcend language and cultural barriers in global distribution[2][4].
[1] CJ ENM Press Release, May 2023 [2] Variety, "CJ ENM Debuts First AI-Produced Animation Series ‘Cat Biggie’", May 2023 [3] The Hollywood Reporter, "CJ ENM Unveils AI-Driven Content Creation Strategy", May 2023 [4] Animation World Network, "CJ ENM’s AI-Produced Animation ‘Cat Biggie’ Debuts in May", April 2023
The strategy outlined by CJ ENM includes the development of AI tools like Cinematic AI and AI Script, with Cinematic AI automating 3D character and environment processing and AI Script analyzing consumer demand for intellectual property (IP) opportunities.
By using these AI tools, CJ ENM aims to secure future competitive advantages in the entertainment industry by combining AI technology with strong creative expertise and building a global AI studio by nurturing a new generation of creators trained in AI technology, business, and content planning.
