Top Five Notable Adobe Express Alternatives Ideal for Marketing Designers in the Year 2024

Adobe Express, previously known as Adobe Spark, underwent a rebranding in 2021 as part of Adobe's ongoing efforts to streamline its product offerings and enhance the user experience. This move comes as Adobe continues to focus on providing a seamless and efficient workflow for its users.

A Versatile Design Tool for Marketing Needs

Adobe Express offers a vast library of customizable templates, a user-friendly interface, and basic editing tools. It is equipped with AI image generation, access to Adobe's extensive library of stock photos, graphics, icons, and fonts, branding tools, collaboration features, cross-platform compatibility, and integration with Adobe Creative Cloud.

Top Alternatives for Adobe Express in 2025

While Adobe Express remains a popular choice, there are several alternatives that cater to different needs and skill levels. Here are some of the top alternatives:

Canva

Canva is extremely popular for its user-friendly drag-and-drop interface. It offers over 250,000 free templates, a vast library of stock images, fonts, and graphics. Canva supports animation and basic video editing, and has a free tier suitable for beginners and marketing design needs. It also supports creating digital and print marketing materials like posters and flyers.

VistaCreate (formerly Crello)

VistaCreate is similar to Canva with a large template library (100,000+ templates). It includes 1.2 million images, videos, illustrations, and graphics. VistaCreate allows custom fonts and logos with color palette customization and resizes designs easily for multiple platforms. It provides a free plan suitable for digital and print marketing content.

Creatopy

Creatopy is focused on advertising and marketing graphics creation. It offers end-to-end ad creation, production, testing, and delivery tools. While it does not have a free plan, it has three paid tiers starting at $24 per month with extensive marketing features.

DesignCap

DesignCap offers a vast library of templates, icons, fonts, and images specialized for posters, flyers, infographics, and social media posts. It features easy-to-use interface and elegant chart making for data visualization. DesignCap is a strong competitor with potential improvements through AI-supported design.

Additional Notable Design Tools

Figma (for web and UI-focused design)
Animoto (video creation for marketing)
Adobe Photoshop and InDesign (professional image editing and publishing) but with steeper learning curves and costs.

Among these, Canva and VistaCreate are top free and beginner-friendly choices for marketing design similar to Adobe Express, while Creatopy and DesignCap are strong contenders for more focused advertising needs or specialized content creation.

Visme and Other Alternatives

Other alternatives include Visme, a versatile design tool aimed at creating visual content for presentations, infographics, and more. It's particularly valuable for marketers and educators who frequently need to present data and information visually. Visme's cons include a longer ramp-up time for new users, requiring a subscription to download designs, complex data export can be buggy, web-based platform requiring a stable internet connection, and not being best-suited for other marketing design use cases besides presentations.

Piktochart is another tool for non-designer professionals to create infographics and presentations. It offers a web-based, drag-and-drop interface with a strong focus on infographic creation. While Piktochart excels at infographics, it doesn't offer the full range of graphic design tools that professional designers require. Some users find the interface cumbersome, experiencing difficulty with resizing objects and working with large files. Template designs may not be up to date with current design trends, and web-based platform requiring a stable internet connection.

VistaCreate, formerly known as Crello, is a robust design tool for creating engaging visuals, particularly strong in creating animated designs. However, it has features that are too basic for more complex projects, limited customization options compared to Adobe Express and our website, limited integrations, and the web-based version requiring a stable internet connection.

In conclusion, there are numerous alternatives to Adobe Express for marketing design software in 2025. Each tool offers unique strengths in design, animation, and data visualization, catering to different needs and skill levels. Whether you're a beginner or a professional, there's a tool out there that fits your needs and budget.