Unveiling the Newest Realm of Aquatic Life Exploration
The Alaska Seafood Marketing Institute (ASMI) and Certified Seafood International (CSI) have joined forces to promote sustainable Alaska seafood in sushi offerings, creating a significant impact on retail stores and consumer-facing venues.
This partnership leverages ASMI’s established certification standards and marketing strategies for Alaska’s sustainable seafood. By collaborating with CSI, ASMI expands its reach, connecting with more retail outlets and consumer-facing venues, providing trusted certification that assures quality and sustainability to consumers.
Sushi, a popular trend that attracts younger generations and resonates with a wide range of consumers, holds its own against categories like yogurt or cereal and is one of the biggest platforms for future growth in prepared foods. The CSI program allows for the harvest origin to be included on the logo, which is especially important for regions like Alaska.
According to Circana research, sushi is the second most incremental item in the deli department and elicits repeat purchases. The CSI program's Fisheries Standard is based on UN FAO documents and guidelines, focusing on well-managed fisheries. CSI is committed to delivering credible Global Sustainable Seafood Initiative (GSSI)-Benchmarked assurance at a reasonable cost.
ASMI tells the stories of Alaska fishermen and makes these stories available for retailers to share with their customers in their People Behind the Fish campaign. The institute offers in-store demos, social media support, and a library of photos, videos, and artwork to customize promotional needs.
ASMI's focus on promoting Alaska seafood is part of their commitment to increasing consumption of Alaska seafood. The institute is partnering with retailers like Sam's Club and Hy-Vee to highlight Alaska seafood in their sushi case offerings. Sushi sells year-round and is purchased almost equally by men and women. The CSI logo helps give buyers and shoppers added confidence that their seafood was sourced responsibly.
Alaska's dedication to sustainability goes beyond sound fisheries management, also protecting the environment and preserving the purity of the region. CSI's focus on certifying responsibly managed fisheries is consistent with ASMI’s longtime commitment to sustainability.
This partnership strengthens retail stores’ and consumer-facing venues’ access to high-quality, sustainably sourced Alaska seafood, enhancing consumer confidence and supporting expanded market presence with certified products aligned with ecological and economic sustainability standards. The collaboration helps retailers tap into a broad network and align with global demand for sustainable seafood.
[1] [Gulfood Article Link] [2] [ASMI-CSI Partnership Announcement] [3] [Circana Sushi Research Report]
Data-and-cloud-computing technologies have played a crucial role in providing reliable and efficient marketing strategies for both ASMI and CSI, enabling them to expand their reach in promoting sustainable Alaska seafood, especially in sushi offerings. The collaboration between these organizations has significantly leveraged technology to empower retail stores and consumer-facing venues with trusted certification that ensures quality and sustainability, backed by data-driven evidence from UN FAO guidelines and benchmarked by the Global Sustainable Seafood Initiative.
