Video-First Collaboration Unveiled: Merging AI-Led Recruitment Automation with Social Media by Whatchado and Jobiqo
In an exciting development for the job market, Vienna-based Jobiqo and German video job platform whatchado have announced a strategic collaboration aimed at revolutionizing digital recruiting.
Jobiqo, a renowned provider of modular job board technology, has partnered with whatchado, a leading video job platform and employer branding provider in the DACH region. This collaboration brings together Jobiqo's innovative job board software and technology solutions with whatchado's focus on showcasing jobs and company cultures through authentic employee stories.
At the heart of this partnership lies the combination of video content and technology. whatchado excels in creating engaging, authentic video content, particularly in formats similar to Instagram and TikTok Reels, which helps candidates connect with potential employers on a personal level. Jobiqo, on the other hand, brings advanced AI-driven recruiting automation and data-driven campaign management to the table.
The partnership aims to leverage artificial intelligence to streamline recruitment processes, automate candidate sourcing and engagement, and optimize campaign performance by analysing data from video interactions and applicant responses. This integration of AI and automation is designed to make recruiting more dynamic, transparent, and engaging, helping employers stand out, attract higher-quality candidates, and move digital recruiting towards a more interactive and candidate-centric future.
One of the key features of this collaboration is the introduction of whatchado Reels, short, eye-catching clips that can be directly embedded into existing job portals without requiring technical rework. These Reels are optimized for mobile devices and can be seen on platforms like Instagram, TikTok, and LinkedIn, enhancing candidate engagement and employer branding.
Existing Jobiqo customers can integrate whatchado Reels into their campaigns without any system changes or additional interfaces, making it a seamless addition to their recruitment strategies. Smaller recruiting teams or media companies can now offer professional video recruiting through this partnership, providing them with a scalable system tailored to their needs.
The collaboration also targets enhancing social media recruiting by delivering these authentic video Reels directly to candidates via popular social platforms. This approach not only increases visibility but also enhances candidate engagement and employer branding. By automating and personalizing outreach based on data insights, the collaboration intends to make digital recruiting more efficient, targeted, and effective, ultimately improving both candidate experiences and hiring outcomes.
In 2024, whatchado expanded to include data-driven job ads in Reels format, further strengthening the partnership's focus on leveraging data to improve recruitment outcomes. The partnership between whatchado and Jobiqo is a signal for the future of recruiting, being innovative, flexible, and data-driven.
This strategic collaboration is expected to transform the job market, offering a more interactive, engaging, and personalised recruiting experience for both employers and candidates. The partnership between whatchado and Jobiqo is especially attractive for job boards, publishers, and media companies looking to offer modern recruiting solutions without using their own internal resources.
In this strategic collaboration, Jobiqo, a provider of modular job board technology, and whatchado, a leading video job platform, are combining their expertise in technology and artificial intelligence to revolutionize digital recruiting. This partnership aims to leverage artificial intelligence for streamlining recruitment processes, automating candidate sourcing and engagement, and optimizing campaign performance by analyzing data from video interactions and applicant responses.
