Website Uses Matomo for User Behavior Analysis with Consent
This Google Sites page uses Matomo, a web analytics tool, to improve user experience and site performance. Matomo is hosted on servers managed by 'ITZBund' for the Federal Statistical Office, with user consent serving as the legal basis for processing under Art. 6 (1) a) GDPR and § 25 (1) TTDSG.
Upon consent, the 'matomo.js' script is activated, and a 'matomoTracking' cookie is set. The Google Sites operator itself oversees the Matomo functions, running the service exclusively on their own servers. Matomo generates a unique fingerprint for each visitor, comprising IP address, visited pages, referrer, time spent, and frequency of access. This data aids in understanding user behaviour and improving the site's offerings.
In summary, this Google Sites page uses Matomo to analyze user interactions, with user consent being the legal foundation. The tool creates a visitor fingerprint to provide insights, helping the website operator enhance its services.
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