WiT Indie Panel: Authenticity, Long Game Key to Influencer Marketing
WiT Indie, a recent industry event, brought together a diverse panel of speakers, including a novelist-turned-hotelier, a cultural archivist, and an engineer with a creative passion. Moderated by Eason Zhang, the panel discussed trends and strategies in influencer marketing.
Klook Kreator Amer Ridzuan, known for his authentic Malay-language TikToks, kicked off the discussion with a humble note: 'We're not the big fish. We're the anchovies.' The panelists agreed that authenticity drives engagement, with Karina Robles Bahrin, co-founder of LaPariPari and fatCupid, noting that she avoids working with influencers seeking 'postcard content'.
Prestine Davekhaw, founder of Disappearing Cultures, suggested using tools like ManyChat to engage audiences and drive conversions. The creators emphasized the importance of playing the long game and diversifying partnerships for better results. Karina Robles Bahrin left the audience with a strategic question: 'If I have limited budget, do I go all-in on one creator, or do I diversify?' Meanwhile, Amer Ridzuan reminded attendees that travel has a longer decision cycle, and influencers plant seeds for future bookings.
The WiT Indie panel highlighted the importance of authenticity, long-term strategies, and diversified partnerships in influencer marketing. Despite differing backgrounds, the panelists—Karina Robles Bahrin, Prestine Davekhaw, and Amer Ridzuan—shared insights that resonated with the audience, leaving them with valuable considerations for their marketing strategies.
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