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Xtremepush and TG Lab team up to boost iGaming interaction levels

Multi-channel platform provider TG Lab and Xtremepush have secured a partnership, aiming to simplify the international deployment of Xtremepush's integrated solution for telecom operators.

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TG Lab and Xtremepush enter agreement to facilitate worldwide deployment of Xtremepush's unified...
TG Lab and Xtremepush enter agreement to facilitate worldwide deployment of Xtremepush's unified solution through TG Lab's omni-channel platform.

Xtremepush and TG Lab team up to boost iGaming interaction levels

Xtremepush* teams up with TG Lab to simplify the global deployment of their CRM and loyalty marketing solutions!

This alliance empowers operators leveraging TG Lab's omnichannel platform to effortlessly integrate Xtremepush's offerings, thus enhancing the delivery of tailored communications, promotions, and free-to-play experiences to players.

TG Lab's versatile platform, catering to key operators across LatAm, Brazil, and various global markets including Stake, Betsson, and Belgium's Loterie Nationale, offers a complete solution with adaptable modules for sportsbooks and casinos.

With its broad solution encompassing player account management (PAM), payment operations, and player engagement tools, TG Lab's comprehensive offering has now been augmented by Xtremepush's technology, as both firms continue to expand their foothold in LatAm and Brazil.

Xtremepush's suite of services includes engagement, AI, and gamification tools, delivered via the real-time Customer Data Platform (CDP). This integration enables TG Lab's operator partners to deliver customized messaging, promotional campaigns, and targeted promotions to their players, boosting engagement and retention.

This latest deal solidifies Xtremepush's status as an indispensable partner for iGaming businesses in the LatAm region, building upon existing collaborations with Superbet, Betsul, Vibra Gaming, and NGX.

Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, stated:

We're stoked to partner with TG Lab to elevate their customer experience, including those in LatAm. Our player engagement solution, proven to boost gaming platforms, will empower them to deliver first-rate customer satisfaction via localized, personalized, and timely interactions.

Dainius Narmontas, COO at TG Lab, remarked:

TG Lab aims to assist our partners in rapid growth and success. By partnering with Xtremepush, we gain access to a robust set of player engagement tools that will enable us to deliver exceptional experiences. This partnership will enable us to significantly boost our acquisition and retention strategies, benefiting both TG Lab and our cherished partners.

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Enrichment Data:

Potential Benefits of a Partnership

  1. Enhanced Unified Customer Experience: A partnership between Xtremepush and TG Lab could foster a more cohesive customer experience across various channels, with Xtremepush's expertise in CRM and loyalty marketing integrated with TG Lab's omni-channel capabilities to boost customer engagement and retention.
  2. Streamlined Data Management: By merging resources, these companies could offer more efficient data management solutions, enabling iGaming businesses to better comprehend customer behavior and preferences, leading to targeted marketing strategies.
  3. Heightened Personalization: Integrating CRM with omni-channel capabilities could facilitate personalized marketing campaigns, increasing the relevance and allure of offers for customers, potentially leading to higher conversion rates and customer satisfaction.
  4. Improved Operational Efficiency: Such a partnership could streamline operational processes by automating tasks and providing real-time insights into customer interactions across multiple platforms, assisting iGaming businesses in LatAm in managing their operations more effectively.
  5. Extended Market Reach: By offering unified solutions, iGaming businesses could extend their market reach more effectively. A partnership would provide them with comprehensive tools to manage customer interactions, improve brand visibility, and adapt to the competitive LatAm market.
  6. The collaboration between Xtremepush and TG Lab will allow sportsbook providers to leverage Xtremepush's player engagement solution, thereby enhancing the delivery of personalized and timely interactions to players across various channels.
  7. Xtremepush's technology, now integrated with TG Lab's versatile platform, will highlight technology advancements in the CRM and loyalty marketing solutions, particularly for sportsbooks, catering to key operators in the LatAm and global markets.
  8. This partnership between Xtremepush and TG Lab extended their reach in the iGaming industry, as they continue to work with various sportsbooks such as Superbet, Betsul, Vibra Gaming, NGX, Stake, Betsson, and Belgium's Loterie Nationale.

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