Zenex partners with Symplify to bolster user interaction in the iGaming sector
In a significant move for the iGaming sector, Symplify, a Stockholm-based company specializing in CRM and AI cloud solutions, has partnered with cybersecurity solutions provider Zenex. This collaboration aims to help iGaming operators optimize both player and data security, while also enhancing marketing capabilities.
Zenex, renowned for its impenetrable cybersecurity solutions tailored for the iGaming sector, can now offer dynamic marketing capabilities alongside its security offering, thanks to Symplify's platform. The partnership notably upgrades how operators approach player security and engagement, suggesting improved protection against cyber threats and more effective management of customer relationships.
Christoffer Feldt-Sørensen, Symplify's Chief Sales Officer, stated that the integration of Symplify's CRM ecosystem can support iGaming clients with tailored engagement journeys. These engagement journeys are designed to boost player loyalty, drive growth, and assist cybersecurity processes.
Symplify's proprietary CRM platform, including Data Hub and multichannel communication suite, will be integrated by Zenex. This will enable partners to eliminate outside attacks and optimize how they speak with players and scale their businesses.
One of the key features of the partnership is Symplify's Instant Messaging service, which aims to enhance operators' ability to reach players through preferred channels. The service debuted with Telegram integration and is expanding to support more real-time messaging platforms.
Zenex will utilize Symplify's Campaign and Journey Builder modules, as well as full site conversion testing tools, to empower its iGaming clients. These approaches will drive up customer lifetime value without compromising trust and security for Zenex's iGaming clients.
Sergei Perenets, Zenex Tech Lead, emphasized the partnership's focus on bringing value by pairing robust cybersecurity with industry-leading CRM tools. The partnership between Symplify and Zenex continues to emphasize the pivotal role secure, data-driven communication plays within iGaming.
This collaboration strengthens Zenex's communication with iGaming clients, providing them with a comprehensive solution that combines top-tier cybersecurity with advanced CRM and marketing capabilities. The partnership is set to revolutionize the iGaming sector by offering operators a more secure and effective way to engage with their players.
Finance and technology are at the heart of this collaboration, as Symplify's CRM and AI cloud solutions are partnering with Zenex's cybersecurity offerings. This business partnership aims to help iGaming operators optimize not only their player and data security but also their marketing capabilities, leading to potential financial growth and improved overall business performance.
Symplify's integration with Zenex's cybersecurity solutions will not only improve protection against cyber threats for iGaming clients but also allow for more effective management of customer relationships, which could lead to increased revenue and customer loyalty.
